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AI Image Generation Tools for Enterprise Marketers

Publisher IDC
Published Mar 31, 2025
Length 20 Pages
SKU # IDC19899497

Description

This IDC Perspective provides guidelines and best practices for the deployment of AI image generation solutions in enterprise marketing organizations. “AI image generation has emerged in commercially safe solutions for enterprise brands,” said Gerry Murray, research director, IDC’s Enterprise Marketing Technology service. “While AI image generation isn’t quite up to real-time image personalization at scale, there’s little doubt it’s only a matter of AI time before it gets there. That will be a huge boon for global brands as they will finally be able to highly personalize most of their engagement across most of their channels, which boosts performance metrics by more than 30%.”

Table of Contents

20 Pages

Executive Snapshot

Situation Overview

Benefits of AI Image Generation

Use Cases for Marketers

Imaging at the Speed of Social

Accelerating Ads

Driving Branding and Design

Variants at Volume

Requirements for Successful Commercial Use

Clean, High-Quality Training Data

Legal Indemnification and IP Safeguards

Integration

Compliance

AI Image Generation Vendors

High-Resolution Image Generation

Image Editors

Reformatting and Variation Generation

Image Correction and Enhancement

Background Replacement and Image Compositing

Custom Model Training for Enterprise Branding

Advice for the Technology Buyer

Best Practices for Deploying AI Image Generation at Scale

Key Risks

Learn More

Related Research

Synopsis

Pricing

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