Market Research Logo

Television Broadcasting in the US - Industry Market Research Report


Attention: There is an updated edition available for this report.

Television Broadcasting in the US

The Television Broadcasting industry has struggled somewhat to attract viewers and generate advertising revenue in the five years to 2016. The explosion of digital media and the increasing use of mobile devices have eroded the television medium in recent years. Consumers, particularly younger demographics, are finding new outlets for entertainment online, prompting advertisers to increase their digital spending at the expense of industry operators. Many consumers to shift their viewing hours away from standard television in favor of online options. Consumers are not completely abandoning broadcast television, in fact most major sporting events still achieve record-breaking viewership for broadcasts. Television broadcasters will respond to a shifting media environment in the next five years by restructuring their business models to better integrate programming with digital platforms. Regulators will encourage flexibility to mitigate the continued transition to competing media and online services.

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2016)
    • Table Industry Structure
  • Industry Performance
    • Table Total advertising expenditure
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2016)
    • Table Major market segmentation (2016)
    • Table Business Locations 2016
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Firms by employment size in 2014
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table Comcast (NBCUniversal segment) - financial performance*
    • Table The Walt Disney Company (US TV broadcasting segment) –financial performance*
    • Table Fox Broadcasting Company (US TV broadcasting segment) –financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report