Market Research Logo

Radio Broadcasting in the US - Industry Market Research Report


Attention: There is an updated edition available for this report.

Radio Broadcasting in the US

Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience due to competition from digital media platforms. IBISWorld expects the industry to decline in the five years to 2016. The economy is projected to grow over the next five years, with aggregate advertising expenditures set to follow. Total advertising expenditure is anticipated to increase over the five years to 2021. The industry is well established within the advertising portfolio and radio's role in advertising will not be eliminated overnight, but it is expected to diminish slowly as companies dedicate more resources to reaching consumers online. However, technological advancements will also help the industry, as satellite and digital radio are already becoming more prevalent.

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2016)
    • Table Industry Structure
  • Industry Performance
    • Table Total advertising expenditure
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2016)
    • Table Major market segmentation (2016)
    • Table Business Locations 2016
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table SiriusXM Radio Inc. (industry-relevant operations) - financial performance
    • Table iHeartMedia Inc. (industry-relevant operations) - financial performance*
    • Table CBS Corporation (industry-relevant operations) - financial performance
    • Table Cumulus Media (industry-relevant operations) - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth Revenue volatility* (%)
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report