Radio Broadcasting in the US
Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience due to competition from digital media platforms. IBISWorld expects the industry to decline in the five years to 2016. The economy is projected to grow over the next five years, with aggregate advertising expenditures set to follow. Total advertising expenditure is anticipated to increase over the five years to 2021. The industry is well established within the advertising portfolio and radio's role in advertising will not be eliminated overnight, but it is expected to diminish slowly as companies dedicate more resources to reaching consumers online. However, technological advancements will also help the industry, as satellite and digital radio are already becoming more prevalent.
This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.