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USA Trend Report: Shoppers' Journey Towards Living & Eating Healthier

Publisher HealthFocus International
Published Apr 17, 2023
Length 270 Pages
SKU # HF17959260

Description

USA Trend Report: Shoppers' Journey Towards Living & Eating Healthier


With the primary goal of helping companies and brands connect more powerfully with their consumers, the HealthFocus U.S. Trend Study tracks consumer perceptions, motivations, and behaviors around health, nutrition, and food choice. For 30 years, we’ve tracked the evolution of consumer interest and involvement in hundreds of topics. In addition to long-trended topics, we tailor each round of the study to gain understanding of emerging trends and consumer involvement. Get crystal clear on how to approach your US consumers with the most current and comprehensive view of the marketplace.

Table of Contents

270 Pages
Summary of Findings
The Current State of Health & Wellness
A Renewed Focus on Grocery Value
Building Brand Power
Communicating Nutrition & Shopping for Wellness
The Complex Role of Foods and Beverages
Immunity and the Return of Food as Medicine
Clean Compromise: Food Science Done Right
Ingredient Insights
The Plant Paradox
The Shift in Sustainability
The Expanding Role of Beverages
New Consumer Rules for Snacking
The Future of Supplements
Parenting for Health and Wellness
Appendix

Pricing

Currency Rates
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How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

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  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

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