U.S. mHealth Apps Market Size, Share & Trends Analysis Report By Type (Medical Apps (Women's Health, Personal Health Record Apps, Diagnostic Apps), Fitness Apps), By Platform (Android, iOS, Others), And Segment Forecasts, 2025 - 2033

U.S. mHealth Apps Market Size & Trends

The U.S. mHealthapps market size was estimated at USD 12.33 billion in 2024 and is projected to reach USD 32.41 billion by 2033, growing at a CAGR of 11.16% from 2025 to 2033. The growing penetration of smartphones and internet connectivity, and the rising adoption of mHealth technologies by physicians and patients, drive segment growth. Furthermore, the growing adoption of fitness and medical apps to collect and track individuals’ health-related data and to improve the overall health of patients using smartphones is a major factor anticipated to drive market growth.

Increasing Smartphone Penetration Fuels Widespread Access to mHealth Solutions

Smartphone penetration in the U.S. is a foundational driver for mHealth app adoption. According to The Mobile Economy reports, smartphone penetration in the U.S. was approximately 76% in 2022 and is projected to reach 92% by 2030. This rapid growth means more consumers have the devices necessary to access mHealth apps anytime and anywhere. With over 6.8 billion smartphone users worldwide as of 2023, to grow to 7.34 billion by 2025, the scale of connectivity is unprecedented. This widespread smartphone ownership enables millions of Americans, 84 million people in the U.S. alone, to use healthcare apps, with 30% relying heavily on these apps for managing their health. Expanding network infrastructure and 5G technology support seamless app functionality and real-time health data exchange.

U.S. mHealth Apps Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the U.S. mHealth apps market report on the basis of type, and platform:

• Type Outlook (Revenue, USD Million, 2021 - 2033)
• Medical Apps
• Women's Health
• Fitness & Nutrition
• Menstrual Health
• Pregnancy Tracking & Postpartum Care
• Disease Management
• Menopause
• Others
• Chronic Disease Management Apps
• Obesity Management Apps
• Mental Health Management Apps
• Diabetes Management Apps
• Blood Pressure and ECG Monitoring Apps
• Cancer Management Apps
• Other Chronic Disease Management Apps
• Personal Health Record Apps
• Medication Management Apps
• Diagnostic Apps
• Remote Monitoring Apps
• Others (Pill Reminder, Medical Reference, Professional Networking, Healthcare Education)
• Fitness Apps
• Platform Outlook (Revenue, USD Million, 2021 - 2033)
• Android
• iOS
• Others