Vitamin K2 Market Size & Trends
The global vitamin K2 market size was estimated at USD 292.4 million in 2024 and is projected to grow at a CAGR of 13.5% from 2025 to 2030. Increasing consumer awareness of the health benefits of Vitamin K2, along with demographic factors such as an aging population, changing dietary preferences towards functional foods, and ongoing research validating its therapeutic properties, are key drivers contributing to the growth of the vitamin K2 industry.
Growing consumer awareness of the health benefits of vitamins is a major market driver. Known for its positive effects on bone health, cardiovascular health, and overall well-being, vitamin K2 is gaining attention as more people focus on maintaining good health and preventing chronic diseases. As a result, the demand for vitamin K2 supplements is expected to rise.
In April 2023, Petrovax Pharm, a prominent player in Russia's biotech sector, introduced SunDevit to the Russian market. This innovative complex, featuring a combination of vitamins D3 and K2, was specifically designed to enhance immune function and support muscle, bone, and joint health.
Rising rates of osteoporosis and cardiovascular diseases are further boosting the demand for vitamin K2 products. Vitamin K2 plays a crucial role in bone health by helping direct calcium to the bones, reducing fracture risks. In addition, research shows it can prevent arterial calcification and lower heart disease risk. With an aging population and increasing cases of these conditions, interest in vitamin K2 supplements continues to grow. A study published in February 2024 found that vitamin K2 significantly reduced weight, abdominal fat, and liver fat in mice on a high-fat diet, highlighting its protective role against non-alcoholic fatty liver disease (NAFLD).
The vitamin K2 industry’s growth is also driven by companies expanding their product offerings. Manufacturers create innovative formulations and delivery methods to meet diverse consumer preferences and improve product effectiveness. New formats like capsules, tablets, soft gels, liquids, and combinations with other supplements are expected to further propel demand in the nutraceutical industry. In January 2021, MENADIONA launched a new vitamin K2 MK-7 grade for nutraceutical use, adhering to US Pharmacopeia standards for purity. This expansion complements their existing vitamin K2 MK-4 offerings, strengthening their market presence.
Government agencies worldwide increasingly recognize the importance of preventive healthcare through nutrition and dietary supplements, leading to favorable regulatory frameworks that encourage innovation and quality assurance in vitamin K2 production. Moreover, ongoing scientific research continues to uncover new therapeutic applications of vitamin K2 beyond bone and heart health, creating new opportunities for market growth. For example, an October 2023 study in Food & Function revealed that vitamin K2 supplements help regulate fasting blood sugar and insulin resistance, potentially lowering the risk of type 2 diabetes mellitus (T2DM).
Global Vitamin K2 Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global vitamin K2 market report based on product, dosage form, source, indication, application, distribution channel, and region.
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- MK-7
- MK-4
- Dosage Form Outlook (Revenue, USD Million, 2018 - 2030)
- Capsules/Tablets
- Softgels
- Liquid
- Others
- Source Outlook (Revenue, USD Million, 2018 - 2030)
- Natural
- Synthetic
- Indication Outlook (Revenue, USD Million, 2018 - 2030)
- Bone Health
- Heart Health
- Blood Clotting
- Others
- Application Outlook (Revenue, USD Million, 2018 - 2030)
- Health Supplements
- Functional Foods and Beverages
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Offline
Hypermarkets/Supermarkets
Others
- Online
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
Canada
Mexico
- Europe
UK
France
Italy
Spain
Denmark
Sweden
Norway
- Asia Pacific
Japan
India
South Korea
Australia
Thailand
- Latin America
Argentina
- MEA
Saudi Arabia
UAE
Kuwait
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.2.1. Product
- 1.2.2. Dosage Form
- 1.2.3. Source
- 1.2.4. Indication
- 1.2.5. Application
- 1.2.6. Distribution Channel
- 1.3. Information analysis
- 1.4. Market formulation & data visualization
- 1.5. Data validation & publishing
- 1.6. Information Procurement
- 1.6.1. Primary Research
- 1.7. Information or Data Analysis
- 1.8. Market Formulation & Validation
- 1.9. Market Model
- 1.10. Objectives
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
- Chapter 3. Vitamin K2 Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook.
- 3.2. Market Dynamics
- 3.2.1. Market driver analysis
- 3.2.1.1. Growing awareness among consumers
- 3.2.1.2. Increasing geriatric population
- 3.2.1.3. Changing dietary preferences towards functional foods
- 3.2.1.4. Ongoing research validating vitamin K2 therapeutic properties
- 3.2.2. Market restraint analysis
- 3.2.2.1. High product costs and limited consumer knowledge
- 3.3. Vitamin K2 Market Analysis Tools
- 3.3.1. Industry Analysis - Porter’s
- 3.3.2. PESTEL Analysis
- 3.3.3. COVID-19 Impact Analysis
- 3.4. Value Chain Analysis
- 3.5. Consumer Behavior Analysis
- Chapter 4. Vitamin K2 Market: Product Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Global Vitamin K2 Market Product Movement Analysis
- 4.3. Global Vitamin K2 Market Size & Trend Analysis, by Product, 2018 to 2030 (USD Million)
- 4.4. MK-7
- 4.4.1. MK-7 market estimates and forecasts 2018 - 2030 (USD Million)
- 4.5. MK-4
- 4.5.1. MK-4 market estimates and forecasts 2018 - 2030 (USD Million)
- Chapter 5. Vitamin K2 Market: Dosage Form Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Global Vitamin K2 Market Dosage Form Movement Analysis
- 5.3. Global Vitamin K2 Market Size & Trend Analysis, by Dosage Form, 2018 to 2030 (USD Million)
- 5.4. Capsules/Tablets
- 5.4.1. Capsules/Tablets market estimates and forecasts 2018 - 2030 (USD Million)
- 5.5. Softgels
- 5.5.1. Softgels market estimates and forecasts 2018 - 2030 (USD Million)
- 5.6. Liquid
- 5.6.1. Liquid market estimates and forecasts 2018 - 2030 (USD Million)
- 5.7. Others
- 5.7.1. Others market estimates and forecasts 2018 - 2030 (USD Million)
- Chapter 6. Vitamin K2 Market: Source Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Global Vitamin K2 Market Source Movement Analysis
- 6.3. Global Vitamin K2 Market Size & Trend Analysis, by Source, 2018 to 2030 (USD Million)
- 6.4. Natural
- 6.4.1. Natural market estimates and forecasts 2018 - 2030 (USD Million)
- 6.5. Synthetic
- 6.5.1. Synthetic market estimates and forecasts 2018 - 2030 (USD Million)
- Chapter 7. Vitamin K2 Market: Indication Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. Global Vitamin K2 Market Indication Movement Analysis
- 7.3. Global Vitamin K2 Market Size & Trend Analysis, by Indication, 2018 to 2030 (USD Million)
- 7.4. Bone Health
- 7.4.1. Bone health market estimates and forecasts 2018 - 2030 (USD Million)
- 7.5. Heart Health
- 7.5.1. Heart health market estimates and forecasts 2018 - 2030 (USD Million)
- 7.6. Blood Clotting
- 7.6.1. Blood clotting market estimates and forecasts 2018 - 2030 (USD Million)
- 7.7. Others
- 7.7.1. Others market estimates and forecasts 2018 - 2030 (USD Million)
- Chapter 8. Vitamin K2 Market: Application Estimates & Trend Analysis
- 8.1. Segment Dashboard
- 8.2. Global Vitamin K2 Market Application Movement Analysis
- 8.3. Global Vitamin K2 Market Size & Trend Analysis, by Application, 2018 to 2030 (USD Million)
- 8.4. Health Supplements
- 8.4.1. Health Supplements market estimates and forecasts 2018 - 2030 (USD Million)
- 8.5. Functional Foods and Beverages
- 8.5.1. Functional Foods and Beverages market estimates and forecasts 2018 - 2030 (USD Million)
- Chapter 9. Vitamin K2 Market: Distribution Channel Estimates & Trend Analysis
- 9.1. Segment Dashboard
- 9.2. Global Vitamin K2 Market Distribution Channel Movement Analysis
- 9.3. Global Vitamin K2 Market Size & Trend Analysis, by Distribution Channel, 2018 to 2030 (USD Million)
- 9.4. Offline
- 9.4.1. Offline market estimates and forecasts 2018 - 2030 (USD Million)
- 9.4.2. Pharmacies & Drug Stores
- 9.4.2.1. Pharmacies & drug stores market estimates and forecasts 2018 - 2030 (USD Million
- 9.4.3. Hypermarkets/Supermarkets
- 9.4.3.1. Hypermarkets/supermarkets market estimates and forecasts 2018 - 2030 (USD Million
- 9.4.4. Others
- 9.4.4.1. Others market estimates and forecasts 2018 - 2030 (USD Million
- 9.5. Online
- 9.5.1. Online market estimates and forecasts 2018 - 2030 (USD Million)
- Chapter 10. Vitamin K2 Market: Regional Estimates & Trend Analysis
- 10.1. Regional Market Share Analysis, 2024 & 2030
- 10.2. Regional Market Dashboard
- 10.3. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
- 10.4. North America
- 10.4.1. North America market estimates and forecasts 2018 - 2030 (USD Million)
- 10.4.2. U.S.
- 10.4.2.1. Key country dynamics
- 10.4.2.2. Regulatory framework
- 10.4.2.3. Competitive scenario
- 10.4.2.4. U.S. market estimates and forecasts 2018 - 2030 (USD Million)
- 10.4.3. Canada
- 10.4.3.1. Key country dynamics
- 10.4.3.2. Regulatory framework
- 10.4.3.3. Competitive scenario
- 10.4.3.4. Canada market estimates and forecasts 2018 - 2030 (USD Million)
- 10.4.4. Mexico
- 10.4.4.1. Key country dynamics
- 10.4.4.2. Regulatory framework
- 10.4.4.3. Competitive scenario
- 10.4.4.4. Mexico market estimates and forecasts 2018 - 2030 (USD Million)
- 10.5. Europe
- 10.5.1. Europe market estimates and forecasts 2018 - 2030 (USD Million)
- 10.5.2. UK
- 10.5.2.1. Key country dynamics
- 10.5.2.2. Regulatory framework
- 10.5.2.3. Competitive scenario
- 10.5.2.4. UK market estimates and forecasts 2018 - 2030 (USD Million)
- 10.5.3. Germany
- 10.5.3.1. Key country dynamics
- 10.5.3.2. Regulatory framework
- 10.5.3.3. Competitive scenario
- 10.5.3.4. Germany market estimates and forecasts 2018 - 2030 (USD Million)
- 10.5.4. France
- 10.5.4.1. Key country dynamics
- 10.5.4.2. Regulatory framework
- 10.5.4.3. Competitive scenario
- 10.5.4.4. France market estimates and forecasts 2018 - 2030 (USD Million)
- 10.5.5. Italy
- 10.5.5.1. Key country dynamics
- 10.5.5.2. Regulatory framework
- 10.5.5.3. Competitive scenario
- 10.5.5.4. Italy market estimates and forecasts 2018 - 2030 (USD Million)
- 10.5.6. Spain
- 10.5.6.1. Key country dynamics
- 10.5.6.2. Regulatory framework
- 10.5.6.3. Competitive scenario
- 10.5.6.4. Spain market estimates and forecasts 2018 - 2030 (USD Million)
- 10.5.7. Norway
- 10.5.7.1. Key country dynamics
- 10.5.7.2. Regulatory framework
- 10.5.7.3. Competitive scenario
- 10.5.7.4. Norway market estimates and forecasts 2018 - 2030 (USD Million)
- 10.5.8. Sweden
- 10.5.8.1. Key country dynamics
- 10.5.8.2. Regulatory framework
- 10.5.8.3. Competitive scenario
- 10.5.8.4. Sweden market estimates and forecasts 2018 - 2030 (USD Million)
- 10.5.9. Denmark
- 10.5.9.1. Key country dynamics
- 10.5.9.2. Regulatory framework
- 10.5.9.3. Competitive scenario
- 10.5.9.4. Denmark market estimates and forecasts 2018 - 2030 (USD Million)
- 10.6. Asia Pacific
- 10.6.1. Asia Pacific market estimates and forecasts 2018 - 2030 (USD Million)
- 10.6.2. Japan
- 10.6.2.1. Key country dynamics
- 10.6.2.2. Regulatory framework
- 10.6.2.3. Competitive scenario
- 10.6.2.4. Japan market estimates and forecasts 2018 - 2030 (USD Million)
- 10.6.3. China
- 10.6.3.1. Key country dynamics
- 10.6.3.2. Regulatory framework
- 10.6.3.3. Competitive scenario
- 10.6.3.4. China market estimates and forecasts 2018 - 2030 (USD Million)
- 10.6.4. India
- 10.6.4.1. Key country dynamics
- 10.6.4.2. Regulatory framework
- 10.6.4.3. Competitive scenario
- 10.6.4.4. India market estimates and forecasts 2018 - 2030 (USD Million)
- 10.6.5. Australia
- 10.6.5.1. Key country dynamics
- 10.6.5.2. Regulatory framework
- 10.6.5.3. Competitive scenario
- 10.6.5.4. Australia market estimates and forecasts 2018 - 2030 (USD Million)
- 10.6.6. South Korea
- 10.6.6.1. Key country dynamics
- 10.6.6.2. Regulatory framework
- 10.6.6.3. Competitive scenario
- 10.6.6.4. South Korea market estimates and forecasts 2018 - 2030 (USD Million)
- 10.6.7. Thailand
- 10.6.7.1. Key country dynamics
- 10.6.7.2. Regulatory framework
- 10.6.7.3. Competitive scenario
- 10.6.7.4. Thailand market estimates and forecasts 2018 - 2030 (USD Million)
- 10.7. Latin America
- 10.7.1. Latin America market estimates and forecasts 2018 - 2030 (USD Million)
- 10.7.2. Brazil
- 10.7.2.1. Key country dynamics
- 10.7.2.2. Regulatory framework
- 10.7.2.3. Competitive scenario
- 10.7.2.4. Brazil market estimates and forecasts 2018 - 2030 (USD Million)
- 10.7.3. Argentina
- 10.7.3.1. Key country dynamics
- 10.7.3.2. Regulatory framework
- 10.7.3.3. Competitive scenario
- 10.7.3.4. Argentina market estimates and forecasts 2018 - 2030 (USD Million)
- 10.8. MEA
- 10.8.1. MEA market estimates and forecasts 2018 - 2030 (USD Million)
- 10.8.2. South Africa
- 10.8.2.1. Key country dynamics
- 10.8.2.2. Regulatory framework
- 10.8.2.3. Competitive scenario
- 10.8.2.4. South Africa market estimates and forecasts 2018 - 2030 (USD Million)
- 10.8.3. Saudi Arabia
- 10.8.3.1. Key country dynamics
- 10.8.3.2. Regulatory framework
- 10.8.3.3. Competitive scenario
- 10.8.3.4. Saudi Arabia market estimates and forecasts 2018 - 2030 (USD Million)
- 10.8.4. UAE
- 10.8.4.1. Key country dynamics
- 10.8.4.2. Regulatory framework
- 10.8.4.3. Competitive scenario
- 10.8.4.4. UAE market estimates and forecasts 2018 - 2030 (USD Million)
- 10.8.5. Kuwait
- 10.8.5.1. Key country dynamics
- 10.8.5.2. Regulatory framework
- 10.8.5.3. Competitive scenario
- 10.8.5.4. Kuwait market estimates and forecasts 2018 - 2030 (USD Million)
- Chapter 11. Competitive Landscape
- 11.1. Company/Competition Categorization
- 11.2. Strategy Mapping
- 11.3. Company Market Position Analysis, 2024
- 11.4. Competitive Analysis of Key Players
- 11.5. Company Profiles/Listing
- 11.5.1. NOW Foods
- 11.5.1.1. Company overview
- 11.5.1.2. Financial performance
- 11.5.1.3. Product benchmarking
- 11.5.1.4. Strategic initiatives
- 11.5.2. Life Extension
- 11.5.2.1. Company overview
- 11.5.2.2. Financial performance
- 11.5.2.3. Product benchmarking
- 11.5.2.4. Strategic initiatives
- 11.5.3. Pharmavite (Nature Made)
- 11.5.3.1. Company overview
- 11.5.3.2. Financial performance
- 11.5.3.3. Product benchmarking
- 11.5.3.4. Strategic initiatives
- 11.5.4. Nestlé (Garden of Life)
- 11.5.4.1. Company overview
- 11.5.4.2. Financial performance
- 11.5.4.3. Product benchmarking
- 11.5.4.4. Strategic initiatives
- 11.5.5. Bronson
- 11.5.5.1. Company overview
- 11.5.5.2. Financial performance
- 11.5.5.3. Product benchmarking
- 11.5.5.4. Strategic initiatives
- 11.5.6. NatureWise
- 11.5.6.1. Company overview
- 11.5.6.2. Financial performance
- 11.5.6.3. Product benchmarking
- 11.5.6.4. Strategic initiatives
- 11.5.7. Solaray
- 11.5.7.1. Company overview
- 11.5.7.2. Financial performance
- 11.5.7.3. Product benchmarking
- 11.5.7.4. Strategic initiatives
- 11.5.8. Natural Factors
- 11.5.8.1. Company overview
- 11.5.8.2. Financial performance
- 11.5.8.3. Product benchmarking
- 11.5.8.4. Strategic initiatives
- 11.5.9. Source Naturals
- 11.5.9.1. Company overview
- 11.5.9.2. Financial performance
- 11.5.9.3. Product benchmarking
- 11.5.9.4. Strategic initiatives
- 11.5.10. MaryRuth Organics
- 11.5.10.1. Company overview
- 11.5.10.2. Financial performance
- 11.5.10.3. Product benchmarking
- 11.5.10.4. Strategic initiatives
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