Matcha Market
Description
Matcha Market Size, Share & Trends Analysis Report By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care), By Distribution Channel (Hypermarket / Supermarket), By Region, And Segment Forecasts, 2026 - 2033
Matcha Market Summary
The global matcha market size was estimated at USD 5.07 billion in 2025 and is expected to reach USD 8.86 billion by 2033, growing at a CAGR of 7.1% from 2026 to 2033. Growing health consciousness, coupled with consumer awareness of the product's health benefits, is expected to drive the market over the forecast period.
Matcha is an unprocessed green tea rich in antioxidants, especially catechins, which are associated with better metabolism, a lower risk of chronic diseases, and improved cognitive function. The expansion of matcha in food, bakery, and dessert applications is significantly driving market growth. Food manufacturers and cafés are increasingly incorporating matcha into products such as cakes, cookies, pastries, chocolates, and ice cream due to its distinctive flavor, natural green color, and perceived health benefits. Its versatility enables brands to create innovative, premium offerings that appeal to health-conscious, trend-driven consumers. As a result, the growing use of matcha as a functional and aesthetic ingredient in the food and dessert industry continues to drive global demand.
Exports of matcha from Japan have grown significantly in recent years, reflecting rising global demand. In 2024, Japan exported 5,092 tons of matcha, an 18.7% increase from the previous year, while total export value reached approximately USD 185 million, a 25.9% year-on-year increase. The U.S., Germany, Malaysia, Thailand, and Taiwan were the leading export destinations, collectively accounting for about 65.7% of Japan’s total matcha exports, underscoring strong international demand for matcha across major markets.
The product has a high content of antioxidants, vitamins, minerals, and amino acids. The oxygen radical absorbance capacity (ORAC) count of the product is estimated to be 1,384 units per gram, which is higher than the average ORAC count of 94 units per gram of other nutritious fruits and vegetables, such as pomegranates, goji berry, walnuts, broccoli, spinach, and blueberries.
The anti-oxidant composition of the product enables it to prevent various chronic diseases and provide protection from the harmful effects of UV radiation. The antioxidants present in the product, known as EGCG (epigallocatechin gallate), can prevent various types of cancer including brain, bladder, prostate, and cervix. It prevents the proliferation of malignant cells and thus regulates angiogenesis and metastasis.
The amino acid content in the product is approximately five folds higher than regular black and green tea. The amino acid ‘L-theanine’ present in the product has the potential to reduce stress and promote a state of relaxation; enhance mental alertness and mental calmness; and prevent chronic diseases, including type-2 diabetes and gastrointestinal problems.
The superior health benefits of the product have accelerated its acceptance among consumers across the globe. The worldwide incidence of lifestyle diseases has motivated consumers to increase the intake of healthy and nutrient-rich food and beverages in their diet. This, in turn, is expected to increase the product demand owing to their nutrient composition.
Global Matcha Market Report Segmentation
This report forecasts revenue growth at global regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global matcha market report based on grade, application, distribution channel, and region:
Matcha Market Summary
The global matcha market size was estimated at USD 5.07 billion in 2025 and is expected to reach USD 8.86 billion by 2033, growing at a CAGR of 7.1% from 2026 to 2033. Growing health consciousness, coupled with consumer awareness of the product's health benefits, is expected to drive the market over the forecast period.
Matcha is an unprocessed green tea rich in antioxidants, especially catechins, which are associated with better metabolism, a lower risk of chronic diseases, and improved cognitive function. The expansion of matcha in food, bakery, and dessert applications is significantly driving market growth. Food manufacturers and cafés are increasingly incorporating matcha into products such as cakes, cookies, pastries, chocolates, and ice cream due to its distinctive flavor, natural green color, and perceived health benefits. Its versatility enables brands to create innovative, premium offerings that appeal to health-conscious, trend-driven consumers. As a result, the growing use of matcha as a functional and aesthetic ingredient in the food and dessert industry continues to drive global demand.
Exports of matcha from Japan have grown significantly in recent years, reflecting rising global demand. In 2024, Japan exported 5,092 tons of matcha, an 18.7% increase from the previous year, while total export value reached approximately USD 185 million, a 25.9% year-on-year increase. The U.S., Germany, Malaysia, Thailand, and Taiwan were the leading export destinations, collectively accounting for about 65.7% of Japan’s total matcha exports, underscoring strong international demand for matcha across major markets.
The product has a high content of antioxidants, vitamins, minerals, and amino acids. The oxygen radical absorbance capacity (ORAC) count of the product is estimated to be 1,384 units per gram, which is higher than the average ORAC count of 94 units per gram of other nutritious fruits and vegetables, such as pomegranates, goji berry, walnuts, broccoli, spinach, and blueberries.
The anti-oxidant composition of the product enables it to prevent various chronic diseases and provide protection from the harmful effects of UV radiation. The antioxidants present in the product, known as EGCG (epigallocatechin gallate), can prevent various types of cancer including brain, bladder, prostate, and cervix. It prevents the proliferation of malignant cells and thus regulates angiogenesis and metastasis.
The amino acid content in the product is approximately five folds higher than regular black and green tea. The amino acid ‘L-theanine’ present in the product has the potential to reduce stress and promote a state of relaxation; enhance mental alertness and mental calmness; and prevent chronic diseases, including type-2 diabetes and gastrointestinal problems.
The superior health benefits of the product have accelerated its acceptance among consumers across the globe. The worldwide incidence of lifestyle diseases has motivated consumers to increase the intake of healthy and nutrient-rich food and beverages in their diet. This, in turn, is expected to increase the product demand owing to their nutrient composition.
Global Matcha Market Report Segmentation
This report forecasts revenue growth at global regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global matcha market report based on grade, application, distribution channel, and region:
- Grade Outlook (Volume, Tons; Revenue, USD Million, 2021 - 2033)
- Ceremonial Grade
- Classic Grade
- Culinary Grade
- Application Outlook (Volume, Tons; Revenue, USD Million, 2021 - 2033)
- Regular tea
- Matcha beverages
- Food
- Personal Care
- Distribution Channel Outlook (Volume, Tons; Revenue, USD Million, 2021 - 2033)
- Hypermarket/Supermarket
- Specialty Stores
- Online Retail Stores
- Others
- Regional Outlook (Volume, Tons; Revenue, USD Million, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- South Korea
- Latin America
- Brazil
- Middle East and Africa (MEA)
- UAE
- South Africa
Table of Contents
80 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
- Chapter 3. Global Matcha Market Variables, Trends, & Scope
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter’s Five Forces Analysis
- 3.6. Market Entry Strategies
- Chapter 4. Global Matcha Market: Grade Estimates & Trend Analysis
- 4.1. Matcha Market, By Grade: Key Takeaways
- 4.2. Grade Movement Analysis & Market Share, 2025 & 2033
- 4.3. Market Estimates & Forecasts, by Grade, 2021 - 2033 (USD Million, Tons)
- 4.4. Ceremonial grade
- 4.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- 4.5. Classic grade
- 4.5.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- 4.6. Culinary grade
- 4.6.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- Chapter 5. Global Matcha Market: Application Estimates & Trend Analysis
- 5.1. Matcha Market, By Application: Key Takeaways
- 5.2. Application Movement Analysis & Market Share, 2025 & 2033
- 5.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Million, Tons)
- 5.4. Regular tea
- 5.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- 5.5. Matcha beverages
- 5.5.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- 5.6. Food
- 5.6.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- 5.7. Personal Care
- 5.7.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- Chapter 6. Globe Matcha Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Matcha Market, By Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million, Tons)
- 6.4. Hypermarket/Supermarket
- 6.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- 6.5. Specialty Stores
- 6.5.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- 6.6. Online Retail Stores
- 6.6.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- 6.7. Others
- 6.7.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million, Tons)
- Chapter 7. Globe Matcha Market: Regional Estimates & Trend Analysis
- 7.1. Matcha Market: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Market Estimates & Forecasts, by Region, 2021 - 2033 (USD Million, Tons)
- 7.3.1. North America
- 7.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.2.1. U.S.
- 7.3.2.1.1. Key country dynamics
- 7.3.2.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.2.2. Canada
- 7.3.2.2.1. Key country dynamics
- 7.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.2.3. Mexico
- 7.3.2.3.1. Key country dynamics
- 7.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.3. Europe
- 7.3.4. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.4.1. Germany
- 7.3.4.1.1. Key country dynamics
- 7.3.4.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.4.2. UK
- 7.3.4.2.1. Key country dynamics
- 7.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.4.3. Italy
- 7.3.4.3.1. Key country dynamics
- 7.3.4.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.4.4. Spain
- 7.3.4.4.1. Key country dynamics
- 7.3.4.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.5. Asia Pacific
- 7.3.6. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.6.1. China
- 7.3.6.1.1. Key country dynamics
- 7.3.6.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.6.2. India
- 7.3.6.2.1. Key country dynamics
- 7.3.6.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.6.3. Japan
- 7.3.6.3.1. Key country dynamics
- 7.3.6.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.6.4. South Korea
- 7.3.6.4.1. Key country dynamics
- 7.3.6.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.7. Central & South America
- 7.3.8. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.8.1. Brazil
- 7.3.8.1.1. Key country dynamics
- 7.3.8.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.9. Middle East & Africa
- 7.3.10. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.10.1. South Africa
- 7.3.10.1.1. Key country dynamics
- 7.3.10.1.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- 7.3.10.2. UAE
- 7.3.10.2.1. Key country dynamics
- 7.3.10.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Tons)
- Chapter 8. Competitive Landscape
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant’s Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2025 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profile
- 8.9.1. AIYA
- 8.9.1.1. Participant’s Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Benchmarking
- 8.9.1.4. Strategic Initiatives
- 8.9.2. The AOI Tea Company
- 8.9.2.1. Participant’s Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Benchmarking
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Ippodo Tea Co., Ltd
- 8.9.3.1. Participant’s Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Benchmarking
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Vivid Vitality Ltd
- 8.9.4.1. Participant’s Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Benchmarking
- 8.9.4.4. Strategic Initiatives
- 8.9.5. DoMatcha
- 8.9.5.1. Participant’s Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Benchmarking
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Encha
- 8.9.6.1. Participant’s Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Benchmarking
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Garden To Cup Organics
- 8.9.7.1. Participant’s Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Benchmarking
- 8.9.7.4. Strategic Initiatives
- 8.9.8. TEAJA Organic
- 8.9.8.1. Participant’s Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Benchmarking
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Midori Spring LTD
- 8.9.9.1. Participant’s Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Benchmarking
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Jade Monk LLC.
- 8.9.10.1. Participant’s Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Benchmarking
- 8.9.10.4. Strategic Initiatives
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