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Denmark Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredients (Vitamins, Botanicals, Minerals), By Form, By Type, By Application, By End Use, By Distribution Channel, And Segment Forecasts, 2025 - 2030

Publisher Grand View Research
Published Jun 16, 2025
Length 75 Pages
SKU # GV20192334

Description

Market Size & Trends

The Denmark dietary supplements market size was estimated at USD 1.23 billion in 2024 and is projected to grow at a CAGR of 6.9% from 2025 to 2030. Increasing health consciousness among consumers has led to a higher demand for supplements that support overall well-being. People are becoming more proactive in managing their health, particularly with the rise in chronic diseases, aging populations, and lifestyle-related health concerns. This trend has fueled interest in vitamins, minerals, probiotics, and herbal supplements to boost immunity, digestion, and mental health.

Government initiatives and favorable regulations have further contributed to market expansion. Danish authorities promote awareness of nutrition and wellness, encouraging consumers to adopt preventive healthcare measures. In July 2024, the Ministry of Food, Agriculture, and Fisheries (Denmark) published guidelines aimed at retailers, importers, and manufacturers to provide an understanding of the legislation related to food supplements.

Rising disposable income and changing dietary habits are also significant drivers. As individuals have more spending power, they are willing to invest in high quality, premium supplements. Moreover, busy lifestyles and convenience-oriented consumption patterns have led to an increased preference for supplements over traditional sources of nutrients.

The influence of e-commerce and digital marketing has reshaped consumer purchasing behaviors. Online platforms provide easy access to various dietary supplements, enabling informed purchasing decisions through detailed product descriptions, reviews, and expert recommendations. The convenience of subscription-based models and direct-to-consumer brands has further accelerated market penetration.

Denmark Dietary Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Denmark dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel:
  • Ingredients Outlook (Revenue, USD Million, 2018 - 2030)
  • Vitamin
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin K
  • Vitamin E
  • Botanicals
  • Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Others (Selenium, Chromium, Copper)
  • Proteins & Amino Acids
  • Collagen
  • Others
  • Fibers & Specialty Carbohydrates
  • Omega Fatty Acids
  • Probiotics
  • Prebiotics & Postbiotics
  • Others
  • Form Outlook (Revenue, USD Million, 2018 - 2030)
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Type Outlook (Revenue, USD Million, 2018 - 2030)
  • OTC
  • Prescribed
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others (Direct to Consumer, MLM)
  • Online
  • Amazon
  • Other Online Retail Stores
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

75 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Denmark Dietary Supplements Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Regulatory Framework
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Denmark Dietary Supplements Market: Ingredients Estimates & Trend Analysis
5.1. Denmark Dietary Supplements Market Ingredients: Key Takeaways
5.2. Ingredients Movement Analysis & Market Share, 2024 & 2030
5.3. Denmark Dietary Supplements Market Estimates & Forecast, By Ingredients, 2018 to 2030 (USD Million)
5.3.1. Vitamin
5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.1. Multivitamin
5.3.1.1.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.2. Vitamin A
5.3.1.1.1.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.3. Vitamin B
5.3.1.1.1.3. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.4. Vitamin C
5.3.1.1.1.4. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.5. Vitamin D
5.3.1.1.1.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.6. Vitamin K
5.3.1.1.1.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.7. Vitamin E
5.3.1.1.1.7. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2. Botanicals
5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3. Minerals
5.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.2. Calcium
5.3.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.3. Potassium
5.3.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.4. Magnesium
5.3.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.5. Iron
5.3.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.6. Zinc
5.3.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.7. Others (Selenium, Chromium, Copper)
5.3.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.4. Proteins & Amino Acids
5.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.4.2. Collagen
5.3.4.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.4.3. Others
5.3.4.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.5. Fibers & Specialty Carbohydrates
5.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.6. Omega Fatty Acids
5.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.7. Probiotics
5.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.8. Prebiotics & Postbiotics
5.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.9. Others
5.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Denmark Dietary Supplements Market: Form Estimates & Trend Analysis
6.1. Denmark Dietary Supplements Market Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2030
6.3. Denmark Dietary Supplements Market Estimates & Forecast, By Form, 2018 to 2030 (USD Million)
6.3.1. Tablets
6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.2. Capsules
6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.3. Soft Gels
6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.4. Powders
6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.5. Gummies
6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.6. Liquid
6.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.7. Others
6.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Denmark Dietary Supplements Market: Type Estimates & Trend Analysis
7.1. Denmark Dietary Supplements Market Type: Key Takeaways
7.2. Type Movement Analysis & Market Share, 2024 & 2030
7.3. Denmark Dietary Supplements Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
7.3.1. OTC
7.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
7.3.2. Prescribed
7.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 8. Denmark Dietary Supplements Market: Application Estimates & Trend Analysis
8.1. Denmark Dietary Supplements Market Application: Key Takeaways
8.2. Application Movement Analysis & Market Share, 2024 & 2030
8.3. Denmark Dietary Supplements Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
8.3.1. Bone & Joint Health
8.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.2. Gastrointestinal Health
8.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.3. Immunity
8.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.4. Cardiac Health
8.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.5. Diabetes
8.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.6. Anti-cancer
8.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.7. Lungs Detox/Cleanse
8.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.8. Skin/ Hair/ Nails
8.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.9. Sexual Health
8.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.10. Brain/Mental Health
8.3.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.11. Insomnia
8.3.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.12. Menopause
8.3.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.13. Anti-aging
8.3.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.14. Prenatal Health
8.3.14.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.15. Others
8.3.15.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 9. Denmark Dietary Supplements Market: End Use Estimates & Trend Analysis
9.1. Denmark Dietary Supplements Market End Use: Key Takeaways
9.2. End Use Movement Analysis & Market Share, 2024 & 2030
9.3. Denmark Dietary Supplements Market Estimates & Forecast, By End Use, 2018 to 2030 (USD Million)
9.3.1. Adults
9.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2. Millennials
9.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2. Male
9.3.1.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.3. Female
9.3.1.2.2.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.3. Pregnant Women
9.3.1.2.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.4. Non-pregnant Women
9.3.1.2.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3. Gen X
9.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3.2. Male
9.3.1.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3.3. Female
9.3.1.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3.3.2. Pregnant Women
9.3.1.3.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3.3.4. Non-pregnant Women
9.3.1.3.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4. Gen Z
9.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.2. Male
9.3.1.4.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.3. Female
9.3.1.4.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.3.3. Pregnant Women
9.3.1.4.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.3.4. Non-pregnant Women
9.3.1.4.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.5. Boomers
9.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.5.2. Male
9.3.1.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.5.3. Female
9.3.1.5.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.2. Geriatric
9.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.3. Children
9.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.4. Infants
9.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 10. Denmark Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
10.1. Denmark Dietary Supplements Market Distribution Channel: Key Takeaways
10.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
10.3. Denmark Dietary Supplements Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
10.3.1. Offline
10.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.2. Hypermarkets/Supermarkets
10.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.3. Pharmacies
10.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.4. Specialty Stores
10.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.5. Practitioner
10.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.6. Others (Direct to Consumer, MLM)
10.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.2. Online
10.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.2.2. Amazon
10.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.2.3. Other Online Retail Stores
10.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 11. Denmark Dietary Supplements Market - Competitive Landscape
11.1. Recent Developments & Impact Analysis by Key Market Participants
11.2. Company Categorization
11.3. Financial Performance
11.4. Product Benchmarking
11.5. Company Market Share, 2024
11.6. Company Heat Map/ Positioning Analysis
11.7. Strategy Mapping
11.8. Company Profiles
11.8.1. Glanbia PLC
11.8.1.1. Company Overview
11.8.1.2. Financial Performance
11.8.1.3. Product Benchmarking
11.8.1.4. Strategic Initiatives
11.8.2. Herbalife International of America, Inc.
11.8.2.1. Company Overview
11.8.2.2. Financial Performance
11.8.2.3. Product Benchmarking
11.8.2.4. Strategic Initiatives
11.8.3. Nestlé
11.8.3.1. Company Overview
11.8.3.2. Financial Performance
11.8.3.3. Product Benchmarking
11.8.3.4. Strategic Initiatives
11.8.4. Amway Corp.
11.8.4.1. Company Overview
11.8.4.2. Financial Performance
11.8.4.3. Product Benchmarking
11.8.4.4. Strategic Initiatives
11.8.5. Bayer AG
11.8.5.1. Company Overview
11.8.5.2. Financial Performance
11.8.5.3. Product Benchmarking
11.8.5.4. Strategic Initiatives
11.8.6. Prozis
11.8.6.1. Company Overview
11.8.6.2. Financial Performance
11.8.6.3. Product Benchmarking
11.8.6.4. Strategic Initiatives
11.8.7. New Nordic Ltd.
11.8.7.1. Company Overview
11.8.7.2. Financial Performance
11.8.7.3. Product Benchmarking
11.8.7.4. Strategic Initiatives

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