Botanical Supplements Market Size, Share & Trends Analysis Report By Source (Leaves, Flowers), By Form (Tablets, Liquid), By Application (General Health, Anti-Cancer), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Botanical Supplements Market Growth & Trends

The global botanical supplements market size is expected to reach USD 67.01 billion in 2030 and is expected to grow at a CAGR of 9.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing awareness among consumers concerning the health benefits related to the consumption of botanical supplements is predicted to boost the growth of the market.

The market is expected to witness significant growth over the forecast period owing to changing lifestyles, rapid urbanization, rising health consciousness, and increasing per capita income. In addition, lifestyle diseases such as malnourishment, overweight, and blood pressure, coupled with the high cost of medical treatments, are expected to create health awareness among consumers, which, in turn, is anticipated to fuel the product demand.

Supplements are primarily consumed to ensure the intake of nutritional constituents that are important for the human body. Increasing occurrences of cardiovascular diseases owing to the slow and inactive lifestyle, particularly in the age group of 30 to 40 years, and fluctuating dietary patterns are projected to boost the market growth over the next few years

The demand for plant-based nutrients is witnessing an increase owing to the presence of phytochemicals, which help in protecting against various forms of cancer, including larynx, pharynx, mouth, lung, and esophagus. Phytochemicals are biologically active compounds that protect the cells from damage that can lead to cancer.

As interest in a vegetarian and vegan lifestyle continues to gain momentum, the botanical supplement industry continues to expand products, which will aid this dietary paradigm. Moreover, plant-based ingredients are appearing more often in several variants of health foods, with product indications for weight management and athletic performance increasing in popularity. This, in turn, has led to an upsurge in R&D in botanical supplements for various fields, including performance nutrition.

Rising concerns associated with glutamic disorders among the millennial population in countries, such as Germany and the U.S., are expected to boost industry growth. In addition, growing awareness about type 2 diabetes and Cardiovascular Diseases (CVDs) is projected to have a positive influence on market growth.

Botanical Supplements Market Report Highlights

• The leaves segment dominated the market and accounted for the largest revenue share of 29.7% in 2024, primarily driven by their extensive use in health and wellness products due to their rich bioactive compounds, such as chlorophyll and antioxidants.
• Tablets led the global botanical supplements market and held the largest revenue share of 30.6% in 2024. This is attributed to their convenience, precise dosing, and portability.
• The energy and weight management segment dominated the market with the largest revenue share of 20.6% in 2024. Botanical supplements in this category often include ingredients that enhance metabolism, suppress appetite, and promote fat oxidation.
• The offline distribution channel held the dominant position in the global botanical supplements market with the largest revenue share of 79.0% in 2024.
• The North America botanical supplements market dominated the global market and accounted for the largest revenue share of 34.9% in 2024.