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Ayurveda Market Size, Share & Trends Analysis Report By Form (Herbal, Mineral), By Application (Personal, Medical/Therapy), By Indication (Skin/Hair, GI Tract), By Distribution Channel, By End Use, By Region, And Segment Forecasts, 2025 - 2033

Publisher Grand View Research
Published Oct 15, 2025
Length 150 Pages
SKU # GV20575083

Description

Ayurveda Market Summary

The global ayurveda market size was estimated at USD 17.15 billion in 2024 and is expected to reach USD 85.83 billion by 2033, growing at a CAGR of 19.66% from 2025 to 2033. This growth is majorly anticipated due to the rising prevalence of chronic diseases, increasing awareness of the benefits of Ayurvedic products, and high adoption & acceptance of Ayurveda.

Moreover, rising demand for organic and natural personal care products, including Ayurvedic ingredients such as neem, turmeric, and sandalwood, is driving industry growth. The market is being shaped by a primary trend of clinical studies demonstrating the health benefits of Ayurvedic supplements. This trend has led to a spike in scientific validation, which has increased customer trust and fueled market growth. Ayurvedic medicines and treatments are known to have fewer side effects compared to allopathic medicines.

For instance, Turmeric is widely used in various supplements due to its anti-inflammatory properties, which have been validated by research. The market witnessed a surge in demand due to the increasing consumer focus on preventive healthcare and immunity-boosting products during the COVID-19 pandemic. The lockdowns and social distancing measures led to a shift in consumer behavior towards natural and organic products, including Ayurvedic supplements and medicines. Moreover, the growing awareness about the benefits of Ayurveda in managing stress and anxiety levels also contributed to the market growth during COVID-19. Governments worldwide recognize the potential benefits of Ayurveda and are taking steps to regulate and promote its use.

For instance, in India, the Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) has been established to promote traditional medicine and alternative medicine systems. According to the Directorate General of Commercial Intelligence and Statistics (DGCI&S), India's exports of Ayurvedic and herbal products have increased from USD 479.6 million (3,967.4 crores INR) in FY21 to USD 606.2 million (5,014.3 crores INR) in FY23. On the other hand, the import of Ayurvedic and herbal products in India has also increased from USD 71.4 million (590.7 crores INR) in FY21 to USD 91.1 million (753.8 crores INR) in FY23, with a compound annual growth rate of 13 %. As a result, India's trade surplus in Ayurvedic and herbal products increased from 408.2 million (3,376.7 crore INR in FY21 to USD 515.1 million (4,260.5 crore INR) in FY23.

Global Ayurveda Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global Ayurveda market report based on form, application, indications, distribution channel, end use, and region:
  • Form Outlook (Revenue, USD Million, 2021 - 2033)
  • Herbal
  • Mineral
  • Herbomineral
  • Application Outlook (Revenue, USD Million, 2021 - 2033)
  • Medical/Therapy
  • Personal
  • Indications Outlook (Revenue, USD Million, 2021 - 2033)
  • GI Tract
  • Infectious Diseases
  • Skin/Hair
  • Respiratory System
  • Nervous System
  • Cardiovascular System
  • Reproductive System
  • Others
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Direct Sales
  • E-sales
  • Retail & Institutional Sales
  • End Use Outlook (Revenue, USD Million, 2021 - 2033)
  • Hospitals & Clinics
  • Home Settings
  • Regional Outlook (Revenue, USD Billion, 2021 - 2033)
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Norway
  • Sweden
  • Denmark
  • Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Thailand
  • Latin America
  • Brazil
  • Argentina
  • Middle East & Africa (MEA)
  • South Africa
  • South Arabia
  • UAE
  • Kuwait
Please note The report will be delivered in 2-3 business days upon order notification.

Table of Contents

150 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Form
1.2.2. Application
1.2.3. Indications
1.2.4. Distribution Channel
1.2.5. End-use
1.2.6. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased database
1.4.2. GVR’s internal database
1.4.3. Secondary sources
1.4.4. Primary research
1.5. Information or Data Analysis
1.5.1. Data analysis models
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity flow analysis (Model 1)
1.7.2. Volume price analysis (Model 2)
1.8. List of Secondary Sources
1.9. List of Primary Sources
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Form outlook
2.2.2. Application outlook
2.2.3. Indications outlook
2.2.4. Distribution outlook
2.2.5. End-use outlook
2.3. Competitive Insights
Chapter 3. Ayurveda Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver Analysis
3.2.2. Market restraint analysis
3.3. Ayurveda Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Technological landscape
3.3.2.3. Economic landscape
Chapter 4. Ayurveda Market: Form Estimates & Trend Analysis
4.1. Form Market Share, 2024 to 2033
4.2. Segment Dashboard
4.3. Ayurveda Market by Form Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2021 to 2033, for the following
4.4.1. Herbal
4.4.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
4.4.2. Mineral
4.4.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
4.4.3. Herbomineral
4.4.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 5. Ayurveda Market: Application Estimates & Trend Analysis
5.1. Application Market Share, 2024 to 2033
5.2. Segment Dashboard
5.3. Ayurveda Market by Application Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2021 to 2033, for the following
5.4.1. Medical/Therapy
5.4.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
5.4.2. Personal
5.4.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 6. Ayurveda Market: Indications Estimates & Trend Analysis
6.1. Indications Market Share, 2024 to 2033
6.2. Segment Dashboard
6.3. Ayurveda Market by Indications Outlook
6.4. Market Size & Forecasts and Trend Analyses, 2021 to 2033, for the following
6.4.1. GI Tract
6.4.1.1. Market estimates and forecasts, 2021 - 2033 (USD million)
6.4.2. Infectious Diseases
6.4.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.3. Skin/Hair
6.4.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.4. Respiratory System
6.4.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.5. Nervous System
6.4.5.1. Market estimates and forecasts, 2021 - 2033 (USD million)
6.4.6. Cardiovascular System
6.4.6.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.7. Reproductive System
6.4.7.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
6.4.8. Others
6.4.8.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 7. Ayurveda Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Market Share, 2024 to 2033
7.2. Segment Dashboard
7.3. Ayurveda Market by Distribution Channel Outlook
7.4. Market Size & Forecasts and Trend Analyses, 2021 to 2033, for the following
7.4.1. Direct Sales
7.4.1.1. Market estimates and forecasts, 2021 - 2033 (USD million)
7.4.2. E-sales
7.4.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
7.4.3. Retail & Institutional Sales
7.4.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 8. Ayurveda Market: End Use Estimates & Trend Analysis
8.1. End Use Market Share, 2024 to 2033
8.2. Segment Dashboard
8.3. Ayurveda Market by End Use Outlook
8.4. Market Size & Forecasts and Trend Analyses, 2021 to 2033, for the following
8.4.1. Hospitals & Clinics
8.4.1.1. Market estimates and forecasts, 2021 - 2033 (USD million)
8.4.2. Home Settings
8.4.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 9. Ayurveda Market: Regional Analysis
9.1. Ayurveda: Market Share Analysis, 2024 to 2033
9.2. Ayurveda: Market Estimates and Forecast, by Region (USD Million)
9.3. North America
9.3.1. North America Ayurveda Market, 2021 - 2033 (USD Million)
9.3.2. U.S.
9.3.2.1. U.S. Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.3.3. Canada
9.3.3.1. Canada Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.3.4. Mexico
9.3.4.1. Mexico Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.4. Europe
9.4.1. Europe Ayurveda Market, 2021 - 2033 (USD Million)
9.4.2. UK
9.4.2.1. UK Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.4.3. Germany
9.4.3.1. Germany Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.4.4. France
9.4.4.1. France Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.4.5. Italy
9.4.5.1. Italy Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.4.6. Spain
9.4.6.1. Spain Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.4.7. Denmark
9.4.7.1. Denmark Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.4.8. Sweden
9.4.8.1. Sweden Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.4.9. Norway
9.4.9.1. Norway Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.5. Asia Pacific
9.5.1. Asia Pacific Ayurveda Market, 2021 - 2033 (USD Million)
9.5.2. Japan
9.5.2.1. Japan Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.5.3. China
9.5.3.1. China Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.5.4. India
9.5.4.1. India Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.5.5. Australia
9.5.5.1. Australia Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.5.6. South Korea
9.5.6.1. South Korea Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.5.7. Thailand
9.5.7.1. Thailand Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.6. Latin America
9.6.1. Latin America Ayurveda Market, 2021 - 2033 (USD Million)
9.6.2. Brazil
9.6.2.1. Brazil Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.6.3. Argentina
9.6.3.1. Argentina Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.7. MEA
9.7.1. MEA Ayurveda Market, 2021 - 2033 (USD Million)
9.7.2. South Africa
9.7.2.1. South Africa Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.7.3. Saudi Arabia
9.7.3.1. Saudi Arabia Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.7.4. UAE
9.7.4.1. UAE Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
9.7.5. Kuwait
9.7.5.1. Kuwait Ayurveda market estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 10. Competitive Landscape
10.1. Recent Developments & Impact Analysis, By Key Market Participants
10.2. Company/Competition Categorization
10.3. Vendor Landscape
10.3.1. List of key distributors and channel partners
10.3.2. Key customers
10.3.3. Key company heat map analysis, 2023
10.4. Company Profiles
10.4.1. Kerala Ayurveda Ltd.
10.4.1.1. Company overview
10.4.1.2. Financial performance
10.4.1.3. Product benchmarking
10.4.1.4. Strategic initiatives
10.4.2. Patanjali Ayurved Limited
10.4.2.1. Company overview
10.4.2.2. Financial performance
10.4.2.3. Product benchmarking
10.4.2.4. Strategic initiatives
10.4.3. Dabur Ltd.
10.4.3.1. Company overview
10.4.3.2. Financial performance
10.4.3.3. Product benchmarking
10.4.3.4. Strategic initiatives
10.4.4. Kerry Group (Natreon Inc.)
10.4.4.1. Company overview
10.4.4.2. Financial performance
10.4.4.3. Product benchmarking
10.4.4.4. Strategic initiatives
10.4.5. Vicco Laboratories
10.4.5.1. Company overview
10.4.5.2. Financial performance
10.4.5.3. Product benchmarking
10.4.5.4. Strategic initiatives
10.4.6. Himalaya Wellness Company
10.4.6.1. Company overview
10.4.6.2. Financial performance
10.4.6.3. Product benchmarking
10.4.6.4. Strategic initiatives
10.4.7. Emami Group of Companies Pvt Ltd.
10.4.7.1. Company overview
10.4.7.2. Financial performance
10.4.7.3. Product benchmarking
10.4.7.4. Strategic initiatives
10.4.8. Bio Veda Action Research Co.
10.4.8.1. Company overview
10.4.8.2. Financial performance
10.4.8.3. Product benchmarking
10.4.8.4. Strategic initiatives
10.4.9. Amrutanjan Health Care Limited
10.4.9.1. Company overview
10.4.9.2. Financial performance
10.4.9.3. Product benchmarking
10.4.9.4. Strategic initiatives
10.4.10. Baidyanath
10.4.10.1. Company overview
10.4.10.2. Financial performance
10.4.10.3. Product benchmarking
10.4.10.4. Strategic initiatives

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