Asia Pacific Breastfeeding Accessories Market Size, Share & Trends Analysis Report By Product (Breastmilk Storage & Feeding, Postpartum Recovery Accessories), By Country, And Segment Forecasts, 2024 - 2030

Asia Pacific Breastfeeding Accessories Market Size, Share & Trends Analysis Report By Product (Breastmilk Storage & Feeding, Postpartum Recovery Accessories), By Country, And Segment Forecasts, 2024 - 2030

Asia Pacific Breastfeeding Accessories Market Growth & Trends

The Asia Pacific breastfeeding accessories market is estimated to reach USD 1.66 billion by 2030 and is projected to grow at a CAGR of 6.40% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market growth can be accredited to an increasing women’s employment rate is expected to surge the demand for breastfeeding accessories, thereby propelling the market growth. For instance, as per a report by National Bureau of Statistics revealed that, as of 2022, in China there were 320 million women in employment, making up 43.2 percent of the workforce. Working women are more likely to purchase breastfeeding accessories, thus, with a surge in the women’s employment rate, the market is expected to grow over the forecast period.

In various countries across the Asia Pacific, there's an evolving cultural acceptance of breastfeeding in public spaces. This shift, along with the popularity of sharing breastfeeding experiences on social media platforms, has boosted the need for accessories that allow for discreet and effortless breastfeeding. In addition, healthcare experts and organizations are supporting for exclusive breastfeeding during the first six months of a baby's life, further driving the demand for essential breastfeeding aids like nipple shields, nursing pads, and cleaning supplies. Furthermore, the region's economic growth and rising disposable incomes enable families to purchase breastfeeding accessories, fueling the market's expansion. With higher incomes, parents can opt for premium, high-grade products that provide enhanced safety and convenience.

Many market players are initiating strategies such as product launches, partnerships, collaboration, and awareness campaigns to expand their reach. For instance, various market players such as Medela LLC and Laura & Co. are increasing awareness among the target population by arranging programs and distributing magazines. Thus, the aforementioned factors may help the market grow over the forecast period.

Asia Pacific Breastfeeding Accessories Market Report Highlights

• The breastmilk storage and feeding segment led the market with the largest revenue share of 19.01% in 2023, owing to an increase in the women’s employment rate
• The postpartum recovery accessories segment is expected to register at the fastest CAGR over the forecast period. An increase in the number of births is anticipated to have a significant impact on the use of postpartum recovery accessories
• India accounted for the largest revenue share in 2023, owing to the presence of a large target population and an increase in the birth rate

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