Market Size & Trends
The U.S. aesthetic surgery procedures market was estimated at USD 18.24 billion in 2024 and is expected to grow at a CAGR of 11.6% from 2025 to 2030. The market has experienced significant growth in recent years due to several factors, including increasing consumer demand for advancements in surgical techniques and cosmetic enhancements, and the growing popularity of aesthetic procedures in society.
Strong consumer purchasing power and openness to aesthetics boost the demand for aesthetic surgery procedures. Minimally invasive and non-surgical procedures are gaining popularity, offering benefits such as reduced scarring, shorter recovery times, and lower complication risks. For instance, according to the Aesthetic Society (U.S.), non-invasive body fat reduction was among the top 5 non-invasive procedures in the U.S. in 2020, with 140,314 procedures performed.
The U.S. aesthetic surgery market has grown, driven by evolving consumer preferences and technological advancements. For instance, the 2023 Plastic Surgery Statistics Report from the American Society of Plastic Surgeons shows that cosmetic surgery procedures increased by 5%, with minimally invasive procedures growing by 7%. In addition, liposuction was the top surgical procedure, while Botox and soft tissue fillers led in non-surgical treatments, reflecting a strong demand for both traditional and less invasive aesthetic options.
U.S. Aesthetic Surgery Procedure Market Report Segmentation
This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For the purpose of this report, Grand View Research has segmented the U.S. aesthetic surgery procedure market on the basis of procedure and end use:
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