Global B2B Price Optimization and Management Software Supply, Demand and Key Producers, 2026-2032

The global B2B Price Optimization and Management Software market size is expected to reach $ 1305 million by 2032, rising at a market growth of 10.4% CAGR during the forecast period (2026-2032).

B2B price optimization and management (PO&M) software can help users to efficiently manage and optimize the price of its products and services. The software focus on the back-office price management, product management or providing sales intelligence in real-time to the sales representative. PO&M products are widely used by multiple industries, including travel and transportation, wholesale and distribution, energy, chemicals and petroleum, financial services and insurance, life sciences, high tech, manufacturing, telecommunications, food and beverage, and consumer packaged goods.

Global B2B price optimization and management software main service providers include McKinsey, Price Edge, Pricefx, PROS, SPOSEA, Vendavo, Vistaar Technologies, Vistex, Zilliant, GK Software, Syncron, Prisync, Pricemoov, Apttus Conga, etc., totally accounting for about 90%. Americas is the largest market, with a share about 43%. As for the types of products, it can be divided into cloud based and on-premises. Cloud based is the largest segment, holding a share about 80%. In terms of application, it is widely used in large enterprises and SMEs. The most common application is large enterprises, with a share over 57%.

This report studies the global B2B Price Optimization and Management Software demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for B2B Price Optimization and Management Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2025 as the base year. This report explores demand trends and competition, as well as details the characteristics of B2B Price Optimization and Management Software that contribute to its increasing demand across many markets.

Highlights and key features of the study

Global B2B Price Optimization and Management Software total market, 2021-2032, (USD Million)

Global B2B Price Optimization and Management Software total market by region & country, CAGR, 2021-2032, (USD Million)

U.S. VS China: B2B Price Optimization and Management Software total market, key domestic companies, and share, (USD Million)

Global B2B Price Optimization and Management Software revenue by player, revenue and market share 2021-2026, (USD Million)

Global B2B Price Optimization and Management Software total market by Type, CAGR, 2021-2032, (USD Million)

Global B2B Price Optimization and Management Software total market by Application, CAGR, 2021-2032, (USD Million)

This report profiles major players in the global B2B Price Optimization and Management Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include McKinsey, Price Edge, Pricefx, PROS, SPOSEA, Vendavo, Vistaar Technologies, Vistex, Zilliant, GK Software, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the world B2B Price Optimization and Management Software market

Detailed Segmentation:

Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2021-2032 by year with 2025 as the base year, 2026 as the estimate year, and 2027-2032 as the forecast year.

Global B2B Price Optimization and Management Software Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World

Global B2B Price Optimization and Management Software Market, Segmentation by Type:
Cloud Based
On-premises

Global B2B Price Optimization and Management Software Market, Segmentation by Application:
Large Enterprises
SMEs

Companies Profiled:
McKinsey
Price Edge
Pricefx
PROS
SPOSEA
Vendavo
Vistaar Technologies
Vistex
Zilliant
GK Software
Syncron
Prisync
Pricemoov
Conga
QKS (Spark Plus)
Symson

Key Questions Answered

1. How big is the global B2B Price Optimization and Management Software market?

2. What is the demand of the global B2B Price Optimization and Management Software market?

3. What is the year over year growth of the global B2B Price Optimization and Management Software market?

4. What is the total value of the global B2B Price Optimization and Management Software market?

5. Who are the Major Players in the global B2B Price Optimization and Management Software market?

6. What are the growth factors driving the market demand? Show more