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Video on Demand in India

Publisher GlobalData
Published Dec 18, 2025
Length 49 Pages
SKU # GBDT21015519

Description

Video on Demand in India

Summary

Video on Demand in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Video on demand is a system for distributing media that enables users to access and watch videos whenever and wherever they prefer. Video on demand platforms provide a range of content that users can browse and play as they wish.
  • The Indian video on demand market recorded revenues of $4.3 billion in 2024, representing a compound annual growth rate (CAGR) of 17.5% between 2019 and 2024.
  • The advertising VoD segment accounted for the market's largest proportion in 2024, with total revenues of $3.0 billion, equivalent to 70.8% of the market's overall value.
  • India captured a share of 18.0% in the Asia-Pacific VoD market in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the video on demand market in India
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the video on demand market in India
  • Leading company profiles reveal details of key video on demand market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the India video on demand market with five year forecasts
Reasons to Buy
  • What was the size of the India video on demand market by value in 2024?
  • What will be the size of the India video on demand market in 2029?
  • What factors are affecting the strength of competition in the India video on demand market?
  • How has the market performed over the last five years?
  • What are the main segments that make up India's video on demand market?

Table of Contents

49 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players in the market?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the industry?
8 Company Profiles
8.1. Netflix Inc
8.2. Amazon.com Inc
8.3. Jiostar India Pvt Ltd
8.4. Zee Entertainment Enterprises Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related GlobalData research
10.4. About GlobalData
List of Tables
Table 1: India video on demand market value: $ million, 2019-24
Table 2: India video on demand market category segmentation: % share, by value, 2019-24
Table 3: India video on demand market category segmentation: $ million, 2019-24
Table 4: India video on demand market geography segmentation: $ million, 2024
Table 5: India video on demand market value forecast: $ million, 2024-29
Table 6: Netflix Inc: Key Facts
Table 7: Netflix Inc: annual financial ratios
Table 8: Netflix Inc: key employees
Table 9: Netflix Inc: key employees Continued
Table 10: Amazon.com Inc: Key Facts
Table 11: Amazon.com Inc: annual financial ratios
Table 12: Amazon.com Inc: key employees
Table 13: Jiostar India Pvt Ltd: Key Facts
Table 14: Jiostar India Pvt Ltd: key employees
Table 15: Zee Entertainment Enterprises Ltd: Key Facts
Table 16: Zee Entertainment Enterprises Ltd: annual financial ratios
Table 17: Zee Entertainment Enterprises Ltd: key employees
Table 18: Zee Entertainment Enterprises Ltd: key employees Continued
Table 19: India Size of Population (Million), 2020-24
Table 20: India Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: India GDP (Current Prices, $ Billion), 2020-24
Table 22: India Inflation, 2020-24
Table 23: India Consumer Price Index (Absolute), 2020-24
Table 24: India Exchange Rate, 2019-24
List of Figures
Figure 1: India video on demand market value: $ million, 2019-24
Figure 2: India video on demand market category segmentation: $ million, 2019-24
Figure 3: India video on demand market geography segmentation: % share, by value, 2024
Figure 4: India video on demand market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the video on demand market in India, 2024
Figure 6: Drivers of buyer power in the video on demand market in India, 2024
Figure 7: Drivers of supplier power in the video on demand market in India, 2024
Figure 8: Factors influencing the likelihood of new entrants in the video on demand market in India, 2024
Figure 9: Factors influencing the threat of substitutes in the video on demand market in India, 2024
Figure 10: Drivers of degree of rivalry in the video on demand market in India, 2024

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