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United Kingdom (UK) Small Domestic Appliances Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published Sep 30, 2022
Length 51 Pages
SKU # GBDT17503967

Description

United Kingdom (UK) Small Domestic Appliances Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Summary

United Kingdom (UK) Small Domestic Appliances Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK small domestic appliances market. The report focuses on four key subcategories: vacuum cleaners, floor cleaners, irons, and heating & cooling appliances. Consumer data is based on our July 2022 UK small domestic appliances survey, using a panel of 2,000 nationally representative consumers.

Scope
  • Amazon is the most shopped retailer for small domestic appliances
  • Home delivery is the most popular choice for fulfilment of online orders
  • Price is the most important driver when selecting which retailer to purchase small domestic appliances from
Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

51 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Spending
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Brand Use
Brand Drivers
Replacement Cycle
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2022
Purchase Motivations, 2022
Retailer Conversion Rates, 2022
Retailers Purchased from by Subcategory (Top 5), 2022
Retailer Usage by Demographic, 2022
Drivers of Retailer Choice by Retailer, 2022
Retailer Improvement Opportunities by Retailer, 2022
Brand Conversion Rates, 2022
Drivers of Brand Choice by Brand, 2022
List of Figures
Consumer Penetration, 2022
Consumer Penetration by Subcategory, 2022
Replacement Cycle, 2022
Average Spend by Subcategory, 2022
Retailers Visited & Purchased from, 2022
Retailer Profile - Amazon, 2022
Retailer Profile - Argos, 2022
Retailer Profile - Currys, 2022
Retailer Profile - Tesco, 2022
Retailer Profile - ASDA, 2022
Retailer Usage by Demographic, 2022
Drivers of Retailer Choice, 2022
Retailer Improvement Opportunities, 2022
Brands Considered & Purchased, 2022
Drivers of Brand Choice, 2022
Shopper Research Process, 2022
Channel Usage when Researching, 2022
Channel Usage when Purchasing, 2022
Online Fulfilment Methods, 2022
Shopper Views on Online Shopping for Small Domestic Appliances, 2022
Satisfaction with Online Shopping for Small Domestic Appliances, 2022
Views Prior to Purchase, 2022
Factors of Importance, 2022
Opinions on Small Domestic Appliances 2022
Time spent on cleaning home each week by consumers, 2022
Consumers who hire cleaners, 2022
Activities performed by the cleaner, 2022

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