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United Kingdom (UK) Home Outdoor Eating Market Trends, Analysis, Consumer Dynamics and Spending Habits

Publisher GlobalData
Published Aug 03, 2023
Length 39 Pages
SKU # GBDT18273841

Description

United Kingdom (UK) Home Outdoor Eating Market Trends, Analysis, Consumer Dynamics and Spending Habits


Summary

The UK: Home Category Data, The Consumer - Outdoor eating 2023 report offers a comprehensive insight into consumer attitudes in the UK outdoor eating market. The report focuses on four key subcategories: overall outdoor eating, barbeques, barbeque cooking tools and utensils, and picnicware. Consumer data is based on our 2023 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.

Scope
  • London and Northern Ireland had the highest regional penetration rates for outdoor eating, both exceeding 80%.
  • 69.9% of sales were first time purchases.
  • Now defunct retailer Wilko, scored lowest on nearly half of retailer choice metrics, including range and quality.
Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

39 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Research Prior to Purchase
Views Prior to Purchase
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory (Top 5), 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer Improvement Opportunities by Retailer, 2023
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - B&Q, 2023
Retailer Profile - Tesco, 2023
Retailer Profile - ASDA, 2022
Retailer Profile - B&M, 2023
Drivers of Retailer Choice, 2023
Retailer Improvement Opportunities, 2023
Shopper Research Process, 2023
Interaction with staff instore, 2023
Channel Usage when Researching, 2023
Channel Usage when Purchasing, 2023
Online Fulfilment Methods, 2023
Shopper Views on Online Shopping for Outdoor eating, 2023
Satisfaction with Online Shopping for Outdoor eating, 2023
Views Prior to Purchase, 2023
Factors of Importance, 2023

Pricing

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