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United Kingdom (UK) Home Outdoor Structures Market Trends, Analysis, Consumer Dynamics and Spending Habits

Publisher GlobalData
Published Aug 03, 2023
Length 44 Pages
SKU # GBDT18268712

Description

United Kingdom (UK) Home Outdoor Structures Market Trends, Analysis, Consumer Dynamics and Spending Habits


Summary

The UK: Home Category Data, The Consumer - Outdoor structures 2023 report offers a comprehensive insight into consumer attitudes in the UK outdoor structures market. The report focuses on eight key subcategories: barbeques, garden buildings, paving, decking, fencing, garden storage, greenhouse, and garden features. Consumer data is based on our 2023 UK Outdoor structures survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

B&Q is the most visited and purchased retailer over the past 12 months.
Replacement was the biggest driver of purchasing outdoor structures.
Price was the number one driver of retailer choice across Outdoor structures

Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

44 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Replacement Cycle
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory, 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer Improve
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - B&Q, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - Wickes, 2023
Retailer Pro

Pricing

Currency Rates
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