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United Kingdom (UK) Home Heavyside DIY Market Trends, Analysis, Consumer Dynamics and Spending Habits

Publisher GlobalData
Published Aug 29, 2023
Length 47 Pages
SKU # GBDT18268709

Description

United Kingdom (UK) Home Heavyside DIY Market Trends, Analysis, Consumer Dynamics and Spending Habits


Summary

The UK: Home Category Data, The Consumer - Heavyside DIY 2023 report offers a comprehensive insight into consumer attitudes in the UK heavyside DIY market. The report focuses on seven key subcategories: plaster & plasterboard, materials, radiators & plumbing, roofing & guttering, cladding & damp proofing, doors & windows and tarpaulins. Consumer data is based on our 2023 UK heavyside DIY survey, using a panel of 2,000 nationally representative consumers.

Scope
  • B&Q is the most shopped at retailer for plaster & plasterboard
  • B&Q has the highest conversion rate across all heavyside DIY products
  • Moving or improving is the main motivation for consumers to purchase from the heavyside DIY category
Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

47 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory (Top 5), 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - B&Q, 2023
Retailer Profile - Wickes, 2023
Retailer Profile - Screwfix, 2023
Retailer P

Pricing

Currency Rates
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