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United Kingdom (UK) Home Gardening Market Trends, Analysis, Consumer Dynamics and Spending Habits

Publisher GlobalData
Published Aug 31, 2023
Length 56 Pages
SKU # GBDT18268710

Description

United Kingdom (UK) Home Gardening Market Trends, Analysis, Consumer Dynamics and Spending Habits


Summary

The UK: Home Category Data, The Consumer - Gardening 2023 report offers a comprehensive insight into consumer attitudes in the UK Gardening market. The report focuses on 9 key subcategories: plants and seeds, growing media, turf and chemicals, pots and planters, garden hand tools, garden power tools, garden clothing and accessories, garden sundries, garden containers, and watering and water. Consumer data is based on our 2023 UK gardening survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

B&Q is the most visited and purchased retailer in the gardening category
Price remains the most important factor to shoppers when purchasing gardening products
Replacement is the main motivation for consumers to purchase from the gardening category

Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

56 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Brand use
Brand drivers
Replacement cycle
Channel use
Research prior to purchase
Category-specific questions
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory, 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer Improve
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - B&Q, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - Wilko, 2023
Retailer Prof

Pricing

Currency Rates
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