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United Kingdom (UK) Home Decor Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published Oct 11, 2022
Length 52 Pages
SKU # GBDT17761768

Description

United Kingdom (UK) Home Decor Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Summary

United Kingdom (UK) Home Decor Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK Home Decor market. The report focuses on seven key subcategories: pictures & frames, clocks, decorative accessories, vases & bowls, candle holders & lanterns, candles & fragrances and mirrors. Consumer data is based on our February 2022 UK Home Decor survey, using a panel of 2,000 nationally representative consumers.

Scope
  • Amazon is the most shopped retailer for home decor
  • High streets, town centres and in-town shopping centres were the most popular store types when purchasing home decor items.
  • Range is the most important driver when selecting which retailer to purchase home decor products from
Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into the most important areas.

Table of Contents

52 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Spending
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2022
Purchase Motivations, 2022
Retailer Conversion Rates, 2022
Retailers Purchased from by Subcategory (Top 5), 2022
Retailer Usage by Demographic, 2022
Drivers of Retailer Choice by Retailer, 2022
Retailer Improvement Opportunities by Retailer, 2022
List of Figures
Consumer Penetration, 2022
Consumer Penetration by Subcategory, 2022
Replacement Cycle, 2022
Spend on Category, 2022
Retailer used - Visited and Purchased, 2022
Retailer Profile - Amazon, 2022
Retailer Profile - B&M, 2022
Retailer Profile - The Range, 2022
Retailer Profile - Tesco, 2022
Retailer Profile - IKEA, 2022
Driver of Retailer Choice, 2022
Things Retailers Should Improve on, 2022
Research Process, 2022
Channel Usage - when Researching, 2022
Channel Usage - when Purchasing, 2022
Online Fulfilment, 2022
Opinions on Online Shopping for Home Decor, 2022
Satisfaction with Online Shopping for Home Decor, 2022
Views Prior to Purchase, 2022
Factors of Importance, 2022
Frequency of Purchase, 2022
Opinions on Home Decor, 2022
Current Relocation Plans, 2022
Preference Towards Home Décor and Accessories, 2022
Preference while Purchasing Candles and Fragrances, 2022

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