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United Kingdom (UK) Home Cooking and Baking Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published May 10, 2023
Length 53 Pages
SKU # GBDT18015846

Description

United Kingdom (UK) Home Cooking and Baking Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection


Summary

United Kingdom (UK) Home Cooking and Baking Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK cooking and baking market. The report focuses on six key subcategories: overall cooking and baking, pots and pans, ovenware, baking accessories, baking utensils and bakeware. Consumer data is based on our 2023 UK cooking and baking survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

ASDA is the most shopped retailer for pots and pans, baking accessories, baking utensils and bakewareAmazon holds the highest conversion rate across the overall cooking and baking marketPrice is the most important driver when selecting which retailer to purchase cooking and baking products from

Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

53 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Brand Use
Brand Drivers
Channel Use
Research Prior to Purchase
Views Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory (Top 5), 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer Improvement Opportunities by Retailer, 2023
Brands Conversions by Subcategory, 2023
Drivers of Brand Choice, 2023
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - Tesco, 2023
Retailer Profile - ASDA, 2023
Retailer Profile - Sainsbury's, 2022
Retailer Profile - Wilko, 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice, 2023
Retailer Improvement Opportunities, 2023
Brands Considered and Purchased, 2023
Drivers of Brand Choice, 2023
Shopper Research Process, 2023
Interaction with staff instore, 2023
Channel Usage when Researching, 2023
Channel Usage when Purchasing, 2023
Online Fulfilment Methods, 2023
Shopper Views on Online Shopping for Cooking and Baking, 2023
Satisfaction with Online Shopping for Cooking and Baking, 2023
Views Prior to Purchase, 2023
Factors of Importance, 2023
Shopper Views on Cooking and Baking, 2023
Cooking and Baking Activities Undertaken, 2023
Consumer Assessment of Cooking and Baking Skills, 2023
Consumer Assessment of Cooking and Baking Habits, 2023

Pricing

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