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United Kingdom (UK) Easter Intentions 2024

Publisher GlobalData
Published Mar 21, 2024
Length 21 Pages
SKU # GBDT18691064

Description

United Kingdom (UK) Easter Intentions 2024


Summary

The GlobalData Retail Easter intentions 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Easter, analysing consumers intentions for spending, gifting and celebrating.

Scope

Easter shopper penetration is expected to rise this year.

Spending time with family remains the most popular plan for Easter in 2024.

Food & drink will be consumers’ focus for Easter this year, with an increase in average spend on last year owing to food inflation as well as consumers gathering with family and friends at home.

Reasons to Buy

Understand which channels shoppers have already used, and intend to use, to purchase Easter this year

Discover how much consumers intend to spend on for Easter categories this year.

Identify which product categories consumers intend to purchase, and have already purchased for Easter 2024

Table of Contents

21 Pages
Buying dynamics
Easter intended spend compared to previous years
Channel usage
Easter statements
METHODOLOGY
Technical details: consumer survey work
List of Figures
Easter intended retail shopper penetration (by demographic and region), 2024, 2023 & 2022 (overall)
Easter shopper penetration (by demographic and region), 2023, 2022 (overall)
Activities consumers intend to do to celebrate Easter, 2024
How consumers expect their Easter spending to compare to last year, 2024 & 2023
Consumers who have the intention to buy and have already bought various categories in 2024
Categories consumers intend to purchase and have already purchased for Easter, 2023 & 2024
Who consumers intend to purchase or have already purchased gifts for this Easter, 2024, & 2023
Gift categories consumers plan to purchase this Easter by recipient, 2024
Gift categories consumers plan to purchase this Easter by recipient (continued), 2024
Types of easter eggs/confectionary consumers intend to purchase or have already purchased, 2024
Average spend intentions on Easter, by category, 2024
Average spend intentions on Easter, by category, by age group, 2024
Channels consumers plan to used or have already used to make purchases for Easter, 2024
Agreement & disagreement statements about Easter, 2024, and change on 2023
Agreement & disagreement with “I plan to cut back on Easter this year due to cost-of-living related financial pressures”, 2024, by age
Agreement & disagreement with “I plan to do more Easter-related activities (e.g. egg hunt, easter crafts) this year”, 2024, by age

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