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United Kingdom (UK) Black Friday Intentions 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published Sep 16, 2022
Length 14 Pages
SKU # GBDT17503970

Description

United Kingdom (UK) Black Friday Intentions 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

Summary

United Kingdom (UK) Black Friday Intentions 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection report forms part of the Retail Occasions series, and offers a comprehensive overview consumer intentions for Black Friday 2022, analysing the market, the major players, the main trends and consumer attitudes.

Less consumers are intending to buy something during Black Friday this year compared to 2021. There is, however, an increase in the number of consumers willing to delay purchasing an item until Black Friday as they aim to secure the product at a discounted price. Amazon remains the most popular retailer for Black Friday shopping this year.

Scope
  • Almost a third of Black Friday shoppers have stated that Amazon will be the first port of call for Black Friday this year
  • More consumers intend to shop online rather than instore for Black Friday purchases this year compared to last year
  • Electricals remains the most popular category to shop for at Black Friday for the second consecutive year
Reasons to Buy
  • Use our in-depth consumer insight to understand which retail categories consumers are planning to purchase during the Black Friday period
  • Identify the key retailers that consumers state are their first port of call when shopping for Black Friday this year
  • Identify the channels consumers intend to use for their Black Friday shopping, and what drives this choice

Table of Contents

14 Pages
BLACK FRIDAY
Buying dynamics
Impact on timing
Black Friday spending
Black Friday statements
Methodology
Technical details: consumer survey work
List of Figures
Black Friday intended retail shopper penetration, 2022
Black Friday retail shopper penetration, 2021
Categories consumers intend to purchase during the Black Friday promotional period, 2022
Channels consumers intend to use for Black Friday purchases, 2021 & 2022
Channels consumers intend to use for Black Friday purchases by age, 2022
Why consumers do not plan to shop instore during the Black Friday promotional period by gender, 2022
Impact of Black Friday promotional period on timing of purchase, 2020, 2021 & 2022
Why consumers are not planning to make a purchase during Black Friday, 2021 & 2022
Top 10 retailers that will be the first port of call for consumers this Black Friday, 2021 & 2022
How much consumers plan to spend during Black Friday, 2022
Whether consumers spent more, the same, or less compared to Black Friday 2021, 2022
Agreement and disagreement with statements about Black Friday, 2022

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