UK: Home Category Data, The Consumer - Heavyside DIY 2025

UK: Home Category Data, The Consumer - Heavyside DIY 2025

Summary

The UK: Home Category Data, The Consumer - Heavyside DIY report offers a comprehensive insight into consumer attitudes in the UK Heavyside DIY market. The report focuses on overall Heavyside DIY products and its five sub-categories: Plaster and plasterboard, Materials, Radiators & plumbing, Roofing & guttering, Cladding & damp proofing, Tarpaulins, and Doors & windows. Consumer data is based on our 2025 UK Heavyside survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

• B&Q holds the highest conversion rate in the overall Heavyside DIY market with 80.4%, followed by Wickes.
• Materials is the most purchased sub-category in the Heavyside DIY market.
• First time purchase is the most important driver influencing purchases of Heavyside DIY.

• 31.5% of UK consumers have purchased heavyside DIY products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. B&Q is the most popular retailer for heavyside DIY, followed by Wickes and Amazon.

• Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
• Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
• Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.