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UK: Home Category Data, The Consumer - Heavyside DIY 2025

Publisher GlobalData
Published Apr 23, 2025
Length 53 Pages
SKU # GBDT20043794

Description

UK: Home Category Data, The Consumer - Heavyside DIY 2025

Summary

The UK: Home Category Data, The Consumer - Heavyside DIY report offers a comprehensive insight into consumer attitudes in the UK Heavyside DIY market. The report focuses on overall Heavyside DIY products and its five sub-categories: Plaster and plasterboard, Materials, Radiators & plumbing, Roofing & guttering, Cladding & damp proofing, Tarpaulins, and Doors & windows. Consumer data is based on our 2025 UK Heavyside survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • B&Q holds the highest conversion rate in the overall Heavyside DIY market with 80.4%, followed by Wickes.
  • Materials is the most purchased sub-category in the Heavyside DIY market.
  • First time purchase is the most important driver influencing purchases of Heavyside DIY.
Scope
  • 31.5% of UK consumers have purchased heavyside DIY products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. B&Q is the most popular retailer for heavyside DIY, followed by Wickes and Amazon.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

53 Pages
Consumer Penetration by Subcategory
Drivers of Purchase
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Retailer Improvem
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Retailers Visited & Purchased from, 2025
Retailer Profile - B&Q, 2025
Retailer Profile - Wickes, 2025
Retailer Profile - Tesco, 2025
Retailer Profile - Amazon, 2025
Retai

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