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UK: Home Category Data, The Consumer - Children’s home products 2024

Publisher GlobalData
Published Nov 29, 2024
Length 58 Pages
SKU # GBDT19429909

Description

UK: Home Category Data, The Consumer - Children’s home products 2024



Summary

The UK: Home Category Data, The Consumer - Children’s home products report offers a comprehensive insight into consumer attitudes in the UK children's home products market. The report focuses on overall children's home products and its six sub-categories: children’s and baby’s soft furnishings, decorative accessories, bath linens, bed linens, beds, and other furniture. Consumer data is based on our 2024 UK Children's home products survey, using a panel of 2,000 nationally representative consumers.

30.3% of UK consumers have purchased children's home products in the last 12 months, with the highest purchasing penetration among 25-34s, likely due to their life stage. Amazon is the most sought-after retailer for the children's home products range, followed by IKEA and Tesco.

Key Highlights
  • Amazon holds the highest conversion rate in the overall children's home products market, followed by IKEA.
  • 88.3% of respondents cited that they find it easier to browse for goods online compared with visiting shops.
  • Upgrading is the most important driver influencing purchases of children's home products
Scope
  • 30.3% of UK consumers have purchased children's home products in the last 12 months, with the highest purchasing penetration among 25-34s, likely due to their life stage. Amazon is the most sought-after retailer for the children's home products range, followed by IKEA and Tesco.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

58 Pages
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Brand Use
Channel Use
Research Prior to Purchase
Category-specific Questions
Purchasing Secondhand
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2024
Purchase Motivations, 2024
Retailer Conversion Rates, 2024
Retailer Purchased From By Subcategory, 2024
Retailer Usage by Demographic, 2024
Drivers of Retailer Choice by Retailer, 2024
Retailer Improvement Opportunities by Retailer, 2024
List of Figures
Consumer Penetration, 2024
Consumer Penetration by Subcategory, 2024
Replacement Cycle, 2024
Retailers Visited & Purchased from, 2024
Retailer Profile - Amazon, 2024
Retailer Profile - IKEA, 2024
Retailer Profile - Tesco, 2024
Retailer Profile - ASDA, 2024
Retailer Profile - Primark, 2024
Drivers of Retailer Choice, 2024
Retailer Improvement Opportunities, 2024
Brand Choice, 2024
Licensed Products Purchased, 2024
Shopper Research Process, 2024
Interaction With Staff Instore, 2024
Channel Usage when Researching, 2024
Channel Usage when Purchasing, 2024
Online Fulfilment Methods, 2024
Shopper Views On Online Shopping for Children’s Home Products, 2024
Satisfaction With Online Shopping for Children’s Home Products, 2024
Views Prior to Purchase, 2024
Factors Of Importance When Purchasing Children’s Home Products, 2024
Opinions On Children’s Home Products, 2024
Consumer Penetration On Secondhand Children's Home Products, 2024
Consumer Penetration by Subcategory On Secondhand Children's Home Products, 2024
Channel Used when Purchasing Secondhand Children's Home Products, 2024
Purchase Motivation for Secondhand Children's Home Products, 2024
Factors Hindering the Purchase of Secondhand Children's Home Products, 2024

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