UK: Home Category Data, The Consumer - Window dressings 2024

UK: Home Category Data, The Consumer - Window dressings 2024 Summary The UK: Home Category Data, The Consumer - Window dressings 2024 report offers a comprehensive insight into consumer attitudes in the UK window dressings market. The report focuses on seven key subcategories: readymade curtains, made to measure curtains, readymade blinds, made to measure blinds, shutters, nets and voiles, and window dressing accessories. Consumer data is based on our 2024 UK window dressings survey, using a panel of 2,000 nationally representative consumers. Key Highlights - Amazon is the most shopped at retailer across all window dressing subcategories except made to measure blinds - Range is the primary driver of retailer choice when shopping for window dressings - The most used research method was browsing retailer websites when buying window dressings Reasons to Buy - Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges. - Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences. - "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas".