UK: Home Category Data, The Consumer - Window dressings 2024

UK: Home Category Data, The Consumer - Window dressings 2024 Summary The UK: Home Category Data, The Consumer - Window dressings 2024 report offers a comprehensive insight into consumer attitudes in the UK window dressings market. The report focuses on seven key subcategories: readymade curtains, made to measure curtains, readymade blinds, made to measure blinds, shutters, nets and voiles, and window dressing accessories. Consumer data is based on our 2024 UK window dressings survey, using a panel of 2,000 nationally representative consumers. Key Highlights - Amazon is the most shopped at retailer across all window dressing subcategories except made to measure blinds - Range is the primary driver of retailer choice when shopping for window dressings - The most used research method was browsing retailer websites when buying window dressings Reasons to Buy - Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges. - Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences. - "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas".

Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2024
Purchase Motivations, 2024
Retailer Conversion Rates, 2024
Retailers Purchased from by Subcategory (Top 5), 2024
Retailer Usage by Demographic, 2024
Drivers of Retailer Choice by Retailer, 2024
Retailer Improvement Opportunities by Retailer, 2024
List of Figures
Consumer Penetration, 2024
Consumer Penetration by Subcategory, 2024
Replacement Cycle, 2024
Retailers Visited & Purchased from, 2024
Retailer Profile - Amazon, 2024
Retailer Profile - Dunelm, 2024
Retailer Profile - ASDA, 2024
Retailer Profile - B&M, 2024
Retailer Profile - Argos, 2024
Drivers of Retailer Choice, 2024
Retailer Improvement Opportunities, 2024
Shopper Research Process, 2024
Interaction with Staff Instore, 2024
Channel Usage when Researching, 2024
Channel Usage when Purchasing, 2024
Online Fulfilment Methods, 2024
Shopper Views on Online Shopping for Window Dressings, 2024
Satisfaction with Online Shopping for Window Dressings, 2024
Views Prior to Purchase, 2024
Factors of Importance, 2024
Opinions on Window Dressings, 2024
Rooms that Consumers Bought Curtains For, 2024
Features of Curtains, 2024
Curtain Purchases, 2024
Blinds Purchases, 2024

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