Report cover image

Thematic Intelligence: Experience Economy in Travel and Tourism (2024)

Publisher GlobalData
Published Jul 17, 2024
Length 53 Pages
SKU # GBDT19099709

Description

Thematic Intelligence: Experience Economy in Travel and Tourism (2024)


Summary

This report analyzes the key theme of experience economy in the travel and tourism sector. Experience economy is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of experience economy in action.

With the advent and evolution of technology in our lives, as we shift to a world where technological advancements have spurred the potential for more leisure time, there is a greater desire among people to not just travel, but to maximize each experience. Leisure tourism is a broad term that now encapsulates traveler motivations as meaningful experiences are becoming a crucial element in decision-making towards more special interest travel. The impact of this consumer behavior, though more prevalent among younger generations such as millennials and Gen Z, can be seen across all age groups and traveler types. Industry themes such as online travel, niche tourism, personalization, and social media - followed by the impact of Generation Hashtag (Millennials/Gen Z) - have led to the rapid development of the experience economy.

Scope
  • This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of experience economy in action.
Reasons to Buy
  • Understand the impact of experience economy on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
  • Assess the strategies that companies are adopting to succeed in experience economy.
  • Discover companies that are leading in the space.
  • Analyze real-world trends created by integrating experience economy across the travel & tourism space and throughout the traveler journey.
  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

53 Pages
Executive Summary
Players
Thematic Briefing
Trends
Consumer trends
Enterprise trends
Industry trends
Industry Analysis
Case studies
Timeline
Signals
M&A

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us