Technology, Media and Telecom (TMT) Americas Sector Landscape 2025
Description
Technology, Media and Telecom (TMT) Americas Sector Landscape 2025
Summary
A complete overview of the TMT sector sector worldwide. The report includes market insight and sector and brand analysis.
American football leads in attracting sponsorship revenue from the TMT sector across the Americas, generating an annual sum of $1.25 billion. GlobalData estimates there are 27 separate agreements in place worth $5 million or more per year between TMT brands and American football products. American football holds second position in terms of deal volume, boasting a sponsorship portfolio of 229 agreements. Soccer leads the way with 329 separate deals. In 2025, TMT companies' sponsorship agreements with federations constituted 58% of sponsorship revenue from the sector ($2 billion), with deals associated with teams coming in second at 23% ($788.84 million).
The National Football League's (NFL) collaboration with EA Sports is the largest deal in terms of annual value within the sector, worth $320 million per year. The NBA deal with 2K Sports, is the second biggest annual deal across the sector. This seven-year agreement is worth a reported $1.1 billion across the length of the partnership. In total, six American football partnerships make the sector's top ten list of the biggest annual agreements. These partnerships are all with the NFL: EA Sports ($320 million), Verizon’s official 5G and technology partner agreement ($115 million), Microsoft ($100 million), Verizon’s official private wireless network for coach-to-coach communications deal ($60 million), Sony ($60 million) and Apple ($50 million). The NFL’s official 5G and technology partnership with Verizon is the third biggest annual deal across the sector. This ten-year agreement is estimated to be worth $115 million annually.
With 60 deals in place, Verizon is the most active company across the sector in the Americas. Xfinity is the second most active brand with the company currently involved in 39 partnerships. EA Sports is currently the third most active TMT brand, engaged in 32 partnerships spanning products including National Football League, National Hockey League, The Masters Tournament and Major League Soccer. AT&T ranks as the fourth most active brand, contracted to 26 individual agreements.
A detailed overview of the TMT Americas sector. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Scope
Summary
A complete overview of the TMT sector sector worldwide. The report includes market insight and sector and brand analysis.
American football leads in attracting sponsorship revenue from the TMT sector across the Americas, generating an annual sum of $1.25 billion. GlobalData estimates there are 27 separate agreements in place worth $5 million or more per year between TMT brands and American football products. American football holds second position in terms of deal volume, boasting a sponsorship portfolio of 229 agreements. Soccer leads the way with 329 separate deals. In 2025, TMT companies' sponsorship agreements with federations constituted 58% of sponsorship revenue from the sector ($2 billion), with deals associated with teams coming in second at 23% ($788.84 million).
The National Football League's (NFL) collaboration with EA Sports is the largest deal in terms of annual value within the sector, worth $320 million per year. The NBA deal with 2K Sports, is the second biggest annual deal across the sector. This seven-year agreement is worth a reported $1.1 billion across the length of the partnership. In total, six American football partnerships make the sector's top ten list of the biggest annual agreements. These partnerships are all with the NFL: EA Sports ($320 million), Verizon’s official 5G and technology partner agreement ($115 million), Microsoft ($100 million), Verizon’s official private wireless network for coach-to-coach communications deal ($60 million), Sony ($60 million) and Apple ($50 million). The NFL’s official 5G and technology partnership with Verizon is the third biggest annual deal across the sector. This ten-year agreement is estimated to be worth $115 million annually.
With 60 deals in place, Verizon is the most active company across the sector in the Americas. Xfinity is the second most active brand with the company currently involved in 39 partnerships. EA Sports is currently the third most active TMT brand, engaged in 32 partnerships spanning products including National Football League, National Hockey League, The Masters Tournament and Major League Soccer. AT&T ranks as the fourth most active brand, contracted to 26 individual agreements.
A detailed overview of the TMT Americas sector. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Scope
- The report looks to offer a detailed insight into the TMT Americas sector. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.
- For those wanting an in-depth analysis of how the TMT Americas sector performed in the sports sponsorship industry, in the sense of both business and popularity.
Table of Contents
29 Pages
- Executive Summary
- Introduction
- Market Insights
- Sponsorship Market Trends
- Sector Analysis
- Sector Analysis Summary
- Top 10 Sports by Value and Volume
- Product Category Breakdown
- Key Product Sponsorship Markets
- Top 10 Biggest Deals
- Case Study
- Lenovo expands FIFA relationship with CWC deal
- Brand Analysis
- Brand Analysis Summary
- Brand Spend per Location
- Top 10 Most Active Brands and Biggest Spenders
- Featured Brands
- Appendix
- Sources
- List of Tables
- Leading companies charts
- market trends charts
- worldwide data charts
- deal volume by sport chart
- Sports annual value chart
- biggest deals in the sector chart
- subsectors deal volume chart
- product category breakdown charts
- biggest spend per brand chart
- Most active brands by number of deals chart
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