Report cover image

Success Case Study - Absolut Vodka in a Paper Bottle

Publisher GlobalData
Published Aug 21, 2023
Length 16 Pages
SKU # GBDT18437931

Description

Success Case Study - Absolut Vodka in a Paper Bottle


Summary

Case Study: Absolut Vodka in a paper bottle. The report focuses on how Absolut Vodka has collaborated with The Paper Bottle Company (Paboco) to launch a first paper bottle sold commercially in-store by the spirits company globally.

Although it is claimed that the paper-based bottle is  fully recyclable and can potentially reduce transportation costs due to its lighter weight,  Absolut Vodka plans to launch this product only as an addition to its standard, glass packaging. Moreover, as price per 100ml of this spirit is higher for the paper-based bottle, consumers may face little incentive to purchase this product, and environmental benefits might be marginal.

Scope
  • The price of this product is higher than average due to its sustainable packaging.
  • Despite being advertised as a paper bottle, over 40% of the packaging material is plastic.
  • Speculations about this product’s shelf life might discourage consumers from purchasing it
Reasons to Buy
  • Understand how to successfully implement environmental packaging, and see if the more ‘eco-friendly’ solutions are always more profitable/ attractive for consumers.
  • Gain insight into sustainability trends in packaging materials.
  • Understand which sectors have potential to succeed in implementing eco-friendly packaging solutions.

Table of Contents

16 Pages
Success Case Study: Absolut Vodka in a Paper Bottle
What is it?
Why has it been developed?
Key take-outs
Contact us
How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.