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Strategic Intelligence: Personalization in Travel & Tourism (2025)

Publisher GlobalData
Published Mar 17, 2025
Length 48 Pages
SKU # GBDT19975425

Description

Strategic Intelligence: Personalization in Travel & Tourism (2025)

Summary

This report analyzes the key theme of personalization in the travel and tourism sector. Personalization is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of personalization in action.

This report takes an in-depth look at the theme of personalization and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of personalization in tourism. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on the theme of personalization within the tourism industry.

Scope
  • This report provides an overview of the impact personalization has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: industry trends, macroeconomic trends, and consumer trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
Reasons to Buy
  • Understand the impact of personalization on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
  • Assess the strategies that companies are adopting to succeed in theme of personalization.
  • Discover companies that are leading in the space.
  • Analyze real-world trends created by integrating the theme of personalization across the travel & tourism space and throughout the traveler journey.

Table of Contents

48 Pages
Executive Summary
Players
Thematic Briefing
Personalization
Advances in technology are enabling better personalization
Why personalization is important
Trends
Industry trends
Macroeconomic trends
Consumer trends
Industry Analysis
Market size and growth forecasts
Case studies
Airbnb
Carnival Corporation
American Airlines
Slovenia Tourism Board
Klook
Visit Flanders
Timeline
Signals
M&A trends
Venture financing trends
Company filing trends
Hiring trends
Value Chain
Pre-trip & booking
During trip
Post-trip
Companies
Public companies
Private companies
Sector Scorecards
Travel intermediaries sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Industry trends
Table 2: Macroeconomic trends
Table 3: Consumer trends
Table 4: M&A trends
Table 5: Venture financing trends
Table 6: Public companies
Table 7: Private companies
Table 8: Glossary
Table 9: GlobalData reports
List of Figures
Figure 1: Who are the leading players in the personalization theme, and where do they sit in the value chain?
Figure 2: How personalization works
Figure 3: The importance of personalization
Figure 4: Online travel sales are projected to reach $3.24 trillion by 2028
Figure 5: Younger generations have the greatest expectations for personalization
Figure 6: The personalization story
Figure 7: Personalization mentions fluctuate slightly in company filings
Figure 8: Hiring activity pertaining to personalization peaked in July 2024
Figure 9: The personalization value chain
Figure 10: The personalization value chain
Figure 11: Who does what in the travel intermediaries space?
Figure 12: Thematic screen
Figure 13: Valuation screen
Figure 14: Risk screen
Figure 15: Our five-step approach for generating a sector scorecard

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