Strategic Intelligence: Personalization in Travel & Tourism (2025)
Summary
This report analyzes the key theme of personalization in the travel and tourism sector. Personalization is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of personalization in action.
This report takes an in-depth look at the theme of personalization and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of personalization in tourism. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on the theme of personalization within the tourism industry.
Scope
- This report provides an overview of the impact personalization has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: industry trends, macroeconomic trends, and consumer trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
- Understand the impact of personalization on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
- Assess the strategies that companies are adopting to succeed in theme of personalization.
- Discover companies that are leading in the space.
- Analyze real-world trends created by integrating the theme of personalization across the travel & tourism space and throughout the traveler journey.
- Executive Summary
- Players
- Thematic Briefing
- Personalization
- Advances in technology are enabling better personalization
- Why personalization is important
- Trends
- Industry trends
- Macroeconomic trends
- Consumer trends
- Industry Analysis
- Market size and growth forecasts
- Case studies
- Airbnb
- Carnival Corporation
- American Airlines
- Slovenia Tourism Board
- Klook
- Visit Flanders
- Timeline
- Signals
- M&A trends
- Venture financing trends
- Company filing trends
- Hiring trends
- Value Chain
- Pre-trip & booking
- During trip
- Post-trip
- Companies
- Public companies
- Private companies
- Sector Scorecards
- Travel intermediaries sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Industry trends
- Table 2: Macroeconomic trends
- Table 3: Consumer trends
- Table 4: M&A trends
- Table 5: Venture financing trends
- Table 6: Public companies
- Table 7: Private companies
- Table 8: Glossary
- Table 9: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the personalization theme, and where do they sit in the value chain?
- Figure 2: How personalization works
- Figure 3: The importance of personalization
- Figure 4: Online travel sales are projected to reach $3.24 trillion by 2028
- Figure 5: Younger generations have the greatest expectations for personalization
- Figure 6: The personalization story
- Figure 7: Personalization mentions fluctuate slightly in company filings
- Figure 8: Hiring activity pertaining to personalization peaked in July 2024
- Figure 9: The personalization value chain
- Figure 10: The personalization value chain
- Figure 11: Who does what in the travel intermediaries space?
- Figure 12: Thematic screen
- Figure 13: Valuation screen
- Figure 14: Risk screen
- Figure 15: Our five-step approach for generating a sector scorecard
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