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Strategic Intelligence: Niche Tourism (2026)

Publisher GlobalData
Published Jan 22, 2026
Length 54 Pages
SKU # GBDT20874299

Description

Strategic Intelligence: Niche Tourism (2026)

Summary This report analyzes the key theme of niche tourism in the travel and tourism sector. Premiumization is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of niche tourism in action.

This report takes an in-depth look at the theme of niche tourism and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of niche tourism. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on niche tourism.

Scope
  • This report provides an overview of the impact niche tourism has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
Reasons to Buy
  • Understand the impact of niche tourism on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
  • Assess the strategies that companies are adopting to succeed in niche tourism.
  • Discover companies that are leading in the space.
  • Analyze real-world trends created by integrating niche tourism across the travel & tourism space and throughout the traveler journey.

Table of Contents

54 Pages
Executive Summary
Players
Thematic Briefing
Trends
Consumer trends
Enterprise trends
Industry trends
Industry Analysis
Impacts
Higher revenue yield per visitor
Expansion of specialist intermediaries in the tourism value chain
Stronger links between tourism and non-tourism sectors
Destination differentiation and brand positioning
Increased exposure to ethical, legal, and reputational risk
Challenges
High demand volatility and sensitivity to external shocks
Structural shortages of specialized labor and skills
Regulatory fragmentation and institutional complexity
High levels of revenue leakage through foreign intermediaries
Strategic over-dependence on a single niche segment
Recommendations
Treat niche tourism as a value-enhancement strategy
Invest systematically in niche-specific training and certification
Clarify and streamline regulatory frameworks across agencies
Support digital market access for small niche operators
Integrate niche tourism needs into infrastructure planning
Case studies
Responsible Travel
G Adventures
Jacada Travel
Space Perspective
Mang’ola Life
Timeline
Value Chain
Third-party suppliers
Direct suppliers
Ancillary suppliers
Companies
Public companies
Private companies
Sector Scorecards
Travel intermediaries sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
Report Authors
About GlobalData
Contact Us
List of Tables
Table 1: Consumer trends
Table 2: Enterprise trends
Table 3: Industry trends
Table 4: Public companies
Table 5: Private companies
Table 6: Glossary
Table 7: GlobalData reports
Table 8: Report Authors:
List of Figures
Figure 1: Who are the leading players in the niche tourism theme, and where do they sit in the value chain?
Figure 2: The shift away from the mass tourism model has led to a wealth of niche opportunities
Figure 3: Sentiment toward online travel methods and influences
Figure 4: The niche tourism story
Figure 5: The niche tourism value chain
Figure 6: The niche tourism value chain - Third-party suppliers
Figure 7: The niche tourism value chain - Direct suppliers
Figure 8: The niche tourism value chain - Ancillary suppliers
Figure 9: Who does what in the travel intermediaries space?
Figure 10: Thematic screen
Figure 11: Valuation screen
Figure 12: Risk screen
Figure 13: Our approach to identifying the companies most likely to succeed in a sector over the next five years

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