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Strategic Intelligence: Experience Economy in Travel & Tourism (2026)

Publisher GlobalData
Published Apr 08, 2026
Length 38 Pages
SKU # GBDT21151372

Description

Strategic Intelligence: Experience Economy in Travel & Tourism (2026)

Summary

This report analyzes the key theme of experience economy in the travel and tourism sector. Experience Economy is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of experience economy in action.

This report takes an in-depth look at the theme of experience economy and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of premium tourism. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on experience economy within the tourism industry.

Scope
  • This report provides an overview of the impact experience economy has on the travel sector and seeks to understand some of the contributory factors.
  • Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
Reasons to Buy
  • Understand the impact of experience economy on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
  • Assess the strategies that companies are adopting to succeed in theme of experience economy.
  • Discover companies that are leading in the space.
  • Analyze real-world trends created by integrating the theme of experience economy across the travel & tourism space and throughout the traveler journey.

Table of Contents

38 Pages
List of Tables
List of Figures
Executive Summary
Thematic Overview
Players
Value Chain
Third-party suppliers
Direct suppliers
Ancillary suppliers
Market Forecasts
Use Cases
Eka Experiences
About the business
Strategy within the theme of the experience economy
GetYourGuide
About the business
Strategy within the theme of the experience economy
CozyMeal
About the business
Strategy within the theme of the experience economy
Companies
Public companies
Private companies
Sector Scorecards
Attraction operators sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
Our Thematic Research Methodology
Report Authors
About GlobalData
Contact Us
List of Tables
Table 1: Public companies
Table 2: Private companies
Table 3: Glossary
Table 4: Further Reading
Table 5: Report Authors
List of Figures
Figure 1: Who are the leading players in the experience economy theme, and where do they sit in the value chain?
Figure 2: The experience economy value chain
Figure 3: The experience economy value chain - Third-party suppliers
Figure 4: The experience economy value chain - Direct suppliers
Figure 5: The experience economy value chain - Ancillary suppliers
Figure 6: Online travel agents were one of the most popular booking methods
Figure 7: Gen Z was the most likely to use social media when deciding on a holiday destination
Figure 8: Who does what in the attraction operators sector?
Figure 9: Thematic screen
Figure 10: Valuation screen
Figure 11: Risk screen
Figure 12: Our approach to identifying the companies most likely to succeed in a sector over the next five years

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