Report cover image

Strategic Intelligence: Augmented Reality in Financial Services

Publisher GlobalData
Published Mar 17, 2026
Length 45 Pages
SKU # GBDT21066013

Description

Strategic Intelligence: Augmented Reality in Financial Services

Summary

This report provides an overview and analysis of the current state of the augmented reality (AR) market within financial services. It examines the size of the market on both a global and country level, and highlights some of the most prominent AR providers. In addition, it examines challenges and high-profile failures in this space.

While we forecast that AR adoption will increase across most industries, financial services companies have yet to see tangible benefits from the technology. Insurers are using AR to remotely complete property inspections, while payment companies are exploring integrating digital payments with AR smart glasses. However, banks and wealth managers should avoid AR for the most part. Despite the novel marketing opportunities the technology provides, most AR initiatives within financial services are small scale and provide little tangible value.

Scope
  • As per GlobalData forecasts, the global AR market will exceed $87 billion by 2029, up from nearly $30 billion in 2024 at a compound annual growth rate of 20% over this period.
  • Tech-forward banking and payments companies have explored the potential applications of AR across various stages of customer and product lifecycles, ranging from marketing new products to onboarding new customers and boosting the subsequent customer experience.
  • The vast majority of banks and wealth managers have stopped their AR initiatives. Insurers are using AR technology to complete remote damage assessments, while payments companies are exploring the integration of AR headsets with payment methods.
Reasons to Buy
  • Understand AR as a technology, as well as how financial services firms can use it effectively.
  • Learn where FS AR initiatives went wrong in the past, and gain insight as to relevant use cases for this technology.
  • Identify the different companies operating within the AR space.

Table of Contents

45 Pages
Executive Summary
Players
Value Chain
The Impact of AR on Financial Services
Banking and payments
Insurance
Use Cases of AR in Financial Services
Marketing
Onboarding
Utility
In-house
How AR helps tackle the challenge of embedded finance
How AR helps tackle the challenge of ESG
How AR helps tackle the challenge of insurtech
How AR tackles and exacerbates cybersecurity risks
How AR helps tackle the challenge of financial inclusion
How AR helps tackle the challenge of demographics
Challenges to AR adoption in financial services
Case Studies
Mastercard launches an AR-enabled app
Alipay partners with Rokid to enable payments on AR glasses
J.P. Morgan uses AR for quarterly content updates
Sjóvá resolves thousands of cases using AR
RBC’s and Barclays’ AR apps fail to gain traction
Companies
Leading AR adopters in financial services
Specialist AR vendors in financial services
Sector Scorecard
Non-life insurance sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
Our Thematic Research Methodology
Report Authors
About GlobalData
Contact Us
List of Tables
Table 1: Leading AR adopters in financial services
Table 2: Specialist AR vendors in financial services
Table 3: Glossary
Table 4: Further Reading
Table 5: Report Authors:
List of Figures
Figure 1: Key players in augmented reality
Figure 2: The augmented reality value chain
Figure 3: Thematic investment matrix
Figure 4: Thematic investment matrix
Figure 5: AR use cases in financial services span marketing, onboarding, utility, and in-house
Figure 6: Who does what in the financial services sector?
Figure 7: Thematic screen
Figure 8: Valuation screen
Figure 9: Risk screen
Figure 10: Our approach to identifying the companies most likely to succeed in a sector over the next five years

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us