Starbucks Mobile Wallet - Competitor Profile
Starbucks - one of the world’s most popular coffee chains - launched Starbucks Mobile Wallet (or Starbucks Mobile App) in September 2009, enabling users to make in-store payments at Starbucks outlets on a closed-loop basis. To make a payment, users need to open the barcode on their mobile app and scan it at a Starbucks terminal. The amount is deducted from the user’s wallet balance.
The solution was initially launched in select locations and to select users in the US. It is now available across a host of different markets. In the US alone, by the end of March 2021 Starbucks had amassed over 30 million users who had made an in-store mobile payment.
The company introduced the Mobile Order & Pay feature to its app in December 2014, enabling users to order and pay for purchases ahead of their visit to the store. This accounted for 24% of all of the company’s US transactions in Q4 2020. The company is focusing on expanding Mobile Order & Pay to all Starbucks Mobile Wallet markets. It opened its first pick-up only store, called Starbucks Pickup, in New York in November 2019. The store utilizes the Mobile Order & Pay feature, enabling customers to place orders through Starbucks’ mobile app and collect them from the store. A similar store was opened in Canada in February 2020. The company is expanding its Mobile Order & Pay service to Asian markets, with launches in India, Thailand, and the Philippines in 2020.
The report provides information and insights into Starbucks Mobile Wallet including -
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