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Sponsorship Sector Report - Non-Alcoholic Beverages APAC 2025

Publisher GlobalData
Published Dec 22, 2025
Length 35 Pages
SKU # GBDT20939979

Description

Sponsorship Sector Report - Non-Alcoholic Beverages APAC 2025

Summary

This report provides an overview of the non-alcoholic beverages sector across the APAC region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Changing Landscape: APAC non-alcoholic beverage sponsorship is expanding, with annual value rising from $112.31 million in 2020 to 142.12 million in 2025, driven by health-focused consumption and rapid growth in functional, low- and no-sugar drinks.

Leading Sport: Cricket dominates APAC non-alcoholic beverage sponsorship, led by the IPL’s vast audiences. Coca-Cola, PepsiCo, Campa Cola and Gatorade invest heavily, using cricket to secure mass exposure and long-term loyalty.

Key Markets: Asia attracts most sponsorships, with 150 of 252 deals worth $67.7 million annually; the Pacific delivers fewer but often higher-impact agreements across AFL, rugby, horse racing and major tennis properties.

Subindustry Analysis: Soft drinks lead by deal volume, followed by water, energy drinks, sports drinks and coffee. Growth is underpinned by global players like Coca-Cola, PepsiCo, Ganten and Red Bull scaling multi-sport, multi-market portfolios.

Brand Spend: Asia-Pacific brands average $0.47 million per deal across 181 sponsorships, favoring local leagues and federations. Middle East & Africa and South & Central America contribute only isolated, higher-value agreements such as Barbican and BIG Cola.

Market Leaders: Coca-Cola is the clear sponsorship leader, supported by PepsiCo, Asahi, Ganten and Bisleri. These brands deploy broad, multi-sport strategies spanning cricket, football, basketball, endurance events and tennis to build regional dominance.

Scope
  • This report looks to offer a detailed insight into the non-alcoholic beverages sector across the APAC region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Reasons to Buy
  • For those wanting an in-depth analysis of how the non-alcoholic beverages sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.

Table of Contents

35 Pages
1. Key Information and Background
Executive Summary
2. Market Insights
Sponsorship market trends
3. Sector Analysis
Sector Analysis Summary
Top 20 Sports by Value and Volume
Top 5 Sports by Deal volume Since 2020
Top 5 Sports by Deal Value Since 2020
Product Category Breakdown
Key Product Sponsorship Markets
Subindustry by Deal Volume
Subindustry by Deal Value
Top 10 Largest Deals
4. Case Study
Case Study: Delhi Capitals and All Seasons
5. Brand Analysis
Brand Analysis Summary
Spend per Brand Location
Top 10 Most Active Brands and Biggest Spenders in 2025
Top 5 Sports by Deal Volume Since 2020
Top 5 Sports by Deal Value Since 2020
Featured Brands Analysis
6. Appendix
Sources

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