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Source Market Attractiveness Index - 2025

Publisher GlobalData
Published Aug 28, 2025
Length 32 Pages
SKU # GBDT20389321

Description

Source Market Attractiveness Index - 2025

Summary

GlobalData’s Source Market Attractive Index (SMAI) is a quantitative measure of a country's attractiveness as a source market. It is determined by considering several characteristics, such as - Tourism Activity, Macroeconomics, and Holiday Entitlement per year.

Scope
  • GlobalData's Source Market Attractiveness Index uses analysis and numerous data sources to provide an aggregated view of the global tourism market.
  • The report uses a robust methodology to give the reader a clear insight into the attractiveness of 60 key tourist markets.
Reasons to Buy
  • The report uses a robust, data-driven methodology to give the reader a clear insight into the attractiveness of 60 key tourist markets.
  • Our analysts have analyzed the data to draw out the key findings from the data index model.

Table of Contents

32 Pages
1. Introduction and Methodology
2. Source Market Attractiveness Index - Overall Score
3. Pillar 1 - Tourism Activity - Domestic trips
4. Pillar 2 - Tourism Activity - Outbound trips
5. Pillar 3 - Tourism Activity - Domestic Spending
6. Pillar 4 - Tourism Activity - Outbound Spending
7. Pillar 5 - Macroeconomic Situation
8. Pillar 6 - Holiday Entitlement per annum
9. Appendix

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