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Scrub Daddy - Success Case Study

Publisher GlobalData
Published Aug 24, 2023
Length 17 Pages
SKU # GBDT18252754

Description

Scrub Daddy - Success Case Study
Summary

Scrub Daddy - Success Case Study is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Scrub Daddy is a premium scouring product that has attracted a huge online following and used TV show Shark's Den as a part of the springboard to success.

Scrub Daddy has managed to capture the attention of consumers in an otherwise low-engagement category by smart use of social media. The product itself leans heavily on its aesthetic appeal; a factor often overlooked in this category. The launch was also underpinned by a patented material that changes its softness depending on temperature.

Scope
  • Explores the background to Scrub Daddy and how a reality TV show helped launch it into the mainstream.
  • Examines the unique selling points that make this product stand out from the crowd in such engagement category.
  • Provides strategic take-outs on why the social media strategy worked so well for Scrub Daddy.
Reasons to Buy
  • Understand how to leverage influencers in the Household Care sector to the advantage of your brand.
  • Appreciate how everyday objects are still capable of innovation and see what's worked for this brand.
  • Access insight into how Scrub Daddy managed to grow their social media following so quickly and so successfully.

Table of Contents

17 Pages
What?
Why?
Take-Outs
Appendix

Pricing

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