Scandinavia Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

Scandinavia Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

Summary

GlobalData’s Scandinavia Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update report provides a thorough insight into Scandinavia's domestic and outbound tourism market. The report looks at the profiles of Scandinavian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Scandinavian outbound travel market.

Key Highlights

  • 2021 has been another turbulent year for the travel industry. Although many travel restrictions caused by the pandemic have been removed, the recovery phase has brought a set of new challenges for the global tourism industry.
  • Despite the economic strength and high living standards within the Scandinavia, the region has not been immune to these challenges. Rising living costs and energy prices has resulted in Scandinavians becomming more cautious about international travel.
  • Average expenditure has also been falling, with many Scandinavians seeking cheaper tourism services such as sharing economy and low-cost airlines. Nevertheless, outbound travel has improved YoY but is still some way off reaching pre-pandemic levels.
  • Scope
    • This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Scandinavian outbound travel market.
    Reasons to Buy
    • This report provides clear insight into developments in Scandinavia's domestic and outbound tourism markets.
    • The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
    • The report explores the different profiles of Scandinavian tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
    • The reader gains a strong understanding of the opportunities in the region, as well as the risks, to support better business decisions
    • This report examines the impact of COVID-19 on Scandinavia's outbound and domestic tourism.


    Overview
    Region Snapshot 2021
    Country Overview
    At a Glance: The Scandinavian Tourist Market in 2021
    Regional Risk
    Main Findings
    Scandinavian Tourist Profile
    What Type of Holidays do Scandinavian Travelers Take?
    Scandinavian Consumer Behavior in the Travel & Tourism Industry
    COVID-19 Sentiment Analysis
    Scandinavian Appetite for Travel
    Scandinavian Motivations for Travel
    Scandinavian Market Activity (Travel Retail)
    Domestic Tourism
    Domestic Travel
    Domestic Tourism Expenditure
    Outbound Tourism
    Outbound Travel
    Outbound Tourism Expenditure
    Main and Developing Destination Markets
    Where did Scandinavian Tourists Travel to?
    Main Destinations for Scandinavian travelers
    Developing Destinations - Greece and Poland
    Outlook
    Opportunities to attract Scandinavian travelers
    Challenges in attracting Scandinavian travelers
    Appendix

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