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Retail Occasions Series - United Kingdom (UK) Fireworks 2023

Publisher GlobalData
Published Jan 18, 2024
Length 16 Pages
SKU # GBDT18514564

Description

Retail Occasions Series - United Kingdom (UK) Fireworks 2023

Summary

The Fireworks 2023 report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.

Key Highlights

Value for money and quality were the key drivers for retailer selection when purchasing fireworks in 2023, while product sustainability became a more important driver.

The proportion of consumers purchasing fireworks this year was down in 2023.

Bonfire Night and Halloween were the popular occasions for fireworks in 2023.

Reasons to Buy

Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.

Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.

Find out which occasions are the most popular for consumers buying fireworks.

Table of Contents

16 Pages
Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
METHODOLOGY
Technical details: consumer survey work
List of Tables
Products purchased: fireworks, 2022 & 2023
Retailers used: fireworks, 2022 & 2023
Planned/impulse firework purchases by firework type, 2023 and 2022
List of Figures
Fireworks shopper penetration, overall and by demographic, 2023 and overall for 2022 & 2021
Fireworks shopper profile by demographic, 2023
Which occasion consumers purchase fireworks for, 2023 and ppt change on 2022
Drivers of retailer selection, 2023 and ppt change on 2022
Consumers using each channel for purchasing fireworks, 2023 & 2022
Consumers using each store type for purchasing fireworks, 2023 & 2022
Consumers using each device for purchasing fireworks, 2023 & 2022
Fulfilment options for firework purchases made online, 2023 & 2022
Average spend on fireworks, 2023 and change on 2022
Percentage of people buying fireworks, overall and by demographic, 2023 and overall for 2022 & 2021
Planned/impulse overall firework purchases, 2023 and 2022

Pricing

Currency Rates
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