Retail Occasions Series: UK Valentine's Day 2025

Retail Occasions Series: UK Valentine's Day 2025

Summary

The UK Valentine's Day 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of Valentine's Day. The report analyses the market, the major players, the main trends and consumer attitudes.

This year, consumers opted to splash out for Valentine's Day. Over two thirds of Valentine's Day shoppers spent more on the occasion this year than in 2024. Gifting rebounded in popularity as consumers felt more at ease to indluge for the occasion, though food & drink gifting remains the favoured method to celebrate, leisure spend rose to its highest level since 2021 as consumers supplemented spend on gifts with meals out and events.

Key Highlights

• Spending on Valentine's Day has risen as consumers feel more financially secure.
• Gifting popularity has surged this year, with 6 out of 10 Valentine's Day shoppers purchasing this category in 2025
• Spending on leisure reached its highest level since 2021 as consumers felt confident to splash out on takeaways and meals out to celebrate.

• Identify the key retailers used by consumers to purchase Valentine's Day products across various categories, and what drives consumers to shop with these retailers.
• Understand the most popular Valentine's Day categories shopped for by consumers in 2025.
• Understand which channels used by consumers are the most popular when shopping for Valentine's Day products.