
Retail Occasions Series: UK Summer 2025
Description
Retail Occasions Series: UK Summer 2025
Summary
The UK Summer 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of summer. The report analyses the market, the major players, the main trends and consumer attitudes.
The proportion of consumers shopping for summer decreased from the previous year after a significant uptick in 2024. A decrease in leisure spending drove this decline, as more consumers opted for free leisure activities such as visiting family and friends or relaxing in their gardens this year. Retail penetration fell due to ongoing cost pressures. In fact, over half of consumers cited the rising cost of living as a reason for reducing their spending this year.
Scope
Summary
The UK Summer 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of summer. The report analyses the market, the major players, the main trends and consumer attitudes.
The proportion of consumers shopping for summer decreased from the previous year after a significant uptick in 2024. A decrease in leisure spending drove this decline, as more consumers opted for free leisure activities such as visiting family and friends or relaxing in their gardens this year. Retail penetration fell due to ongoing cost pressures. In fact, over half of consumers cited the rising cost of living as a reason for reducing their spending this year.
Scope
- The proportion of consumers shopping for summer decreased from the previous year following a significant uptick in 2024.
- Almost a third of summer shoppers spent more on food & grocery as inflation drove spend.
- More summer shoppers purchased from value and discount retailers for summer holiday items in 2025.
- Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as range, price and quality in order to maximise sales potential.
- Use our average spend data to understand how much consumers are spending in each summer category.
Table of Contents
95 Pages
- KEY FINDINGS
- Summary of Summer 2025
- The key findings
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Buying dynamics
- Financial wellbeing
- Summer spending
- Financial spending
- Buying dynamics
- Spend on categories
- Spend more on categories
- Spend less on categories
- Summer activities
- Buying dynamics
- Summer statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Buying dynamics
- Bank holiday activities
- Buying dynamics
- Retailer drivers by category
- FOOD & DRINK
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- BUYING FOR HOLIDAYS
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- GENERAL SUMMER PURCHASING
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- METHODOLOGY
- List of Tables
- Retailer ratings across key measures - grocers, 2025
- Retailer ratings across key measures - non-food retailers, 2025
- Bank holiday products purchased - food items, 2024 & 2025
- Bank holiday products purchased - drink items, 2024 & 2025
- Retailers shopped at for food & drink, 2024 and 2025
- Retailers most shopped at for food & drink, 2024 & 2025
- Retailers consumers switched to for food & drink, 2024 & 2025
- Products purchased - non-alcoholic drinks, 2024 & 2025
- Products purchased - BBQ food, 2024 & 2025
- Products purchased - desserts, 2024 & 2025
- Products purchased - alcohol, 2024 & 2025
- Products bought on impulse, including summer food, summer drinks and overall figure, 2024 & 2025
- Retailers shopped at for summer holiday shopping, 2024 & 2025
- Products purchased - holiday healthcare, 2024 & 2025
- Retailers used - holiday healthcare, 2024 & 2025
- Products purchased - clothing & accessories, 2024 & 2025
- Retailers used - clothing & accessories, 2024 & 2025
- Products purchased - beach & swim, 2024 & 2025
- Retailers used - beach & swim, 2024 & 2025
- Products purchased - entertainment, 2024 & 2025
- Retailers used - entertainment, 2024 & 2025
- Products purchased - luggage & travel accessories, 2024 & 2025
- Retailers used - luggage & travel accessories, 2024 & 2025
- Products purchased - holiday accessories, 2024 & 2025
- Retailers used - holiday accessories, 2024 & 2025
- Products purchased - camping & outdoors, 2024 & 2025
- Retailers used - camping & outdoors, 2024 & 2025
- Products bought on impulse, across all buying for holidays categories, 2024 & 2025
- Retailers shopped at for general summer purchasing, 2024 & 2025
- Products purchased - summer clothing, 2024 & 2025
- Retailers used - summer clothing, 2024 & 2025
- Products purchased - outdoor & gardening products, 2024 & 2025
- Retailers used - outdoor & gardening products, 2024 & 2025
- Products purchased - items for events at home, 2024 & 2025
- Retailers used - items for events at home, 2024 & 2025
- Products purchased - picnic, 2024 & 2025
- Retailers used - picnic, 2024 & 2025
- Products bought on impulse, across all summer purchasing categories, 2024 & 2025
- List of Figures
- Summer shopper penetration, 2018-2025
- Top retailers shopped at for food & drink, 2025
- Top five summer activities, 2025
- Summer shoppers' spending compared to last year, 2025
- Summer shopper penetration, by demographic, 2023, 2024 & 2025
- Summer shopper penetration, by region, 2023, 2024 & 2025
- Summer retail shopper penetration, by demographic 2023, 2024 & 2025
- Summer retail shopper penetration, by region 2023, 2024 & 2025
- Summer leisure penetration, by demographic, 2023, 2024 & 2025
- Summer leisure penetration, by region, 2023, 2024 & 2026
- Financial wellbeing compared to last year, 2024 & 2025
- Summer spending compared to last year, 2024 & 2025
- How consumers financed summer spending, 2024 & 2025
- Retail vs leisure split of summer spending, 2025
- Spend on categories compared to last year, 2025
- Why consumers spent more this summer compared to last, 2025
- Why consumers spent less this summer compared to last, 2025
- Summer activities undertaken, 2025
- Holiday locations in the UK, 2024 & 2025
- Holiday types in the UK, 2024 & 2025
- International holiday locations, 2024 & 2025
- International holiday types, 2024 & 2025
- Summer statements: agreement and disagreement, 2025, and change on 2024
- Which retailer did the best job at communicating and promoting deals for summer, 2025
- Bank holiday shopper penetration, by demographic, 2023, 2024 & 2025
- Bank holiday shopper penetration, by region, 2023, 2024 & 2025
- Bank holiday activities undertaken, 2025
- Bank holiday food penetration (and by demographic), 2023, 2024 & 2025
- Bank holiday drinks penetration (and by demographic), 2023, 2024 & 2025
- Summary of retailer drivers by category, 2025
- Summer food & drink penetration (and by demographic) 2023, 2024 & 2025
- Top 10 retailers shopped at for summer food & drink, 2024 & 2025
- Top 10 retailers most shopped at for summer food & drink, 2024 & 2025
- What's driving retailer selection (food & drink shopping) 2025, and ppt change on 2024
- Consumers switching from their usual retailer (food & drink shopping), 2023, 2024 & 2025
- Retailers consumers switched to, 2024 & 2025
- Reasons for switching from usual retailer for food & drink purchases, 2025 and ppt change on 2024
- Consumers using each channel for purchasing summer food & drink, 2024 & 2025
- Consumers using each store type for purchasing summer food & drink, 2024 & 2025
- Consumers using each device for purchasing summer food & drink, 2024 & 2025
- Fulfilment options for summer food & drink purchases made online, 2024 & 2025
- Summer food & non-alcoholic drink spend, 2025 & monetary change on 2024
- Summer alcoholic drink spend, 2025 & monetary change on 2024
- Summer 2025 non-alcoholic penetration (and by demographic), and 2023 & 2024 non-alcoholic penetration
- Summer 2025 BBQ food penetration (and by demographic), and 2023 & 2024 BBQ food penetration
- Summer 2025 desserts penetration (and by demographic), and 2023 & 2024 desserts penetration
- Summer 2025 alcohol penetration (and by demographic), and 2023 & 2024 alcohol penetration
- Summer 2025 snacks penetration (and by demographic), and 2023 & 2024 snacks penetration
- Summer 2025 salads penetration (and by demographic), and 2023 & 2024 salads penetration
- Summer 2025 cooked meats penetration (and by demographic), and 2023 & 2024 cooked meats penetration
- Summer 2025 condiments & relishes penetration (and by demographic), and 2023 & 2024 condiments & relishes penetration
- Summer 2025 fish & other seafood penetration (and by demographic) & 2024 fish & other seafood penetration
- Summer 2025 other foods penetration (and by demographic)
- Planned/impulse purchases (overall food & drink shopping), 2025
- Summer 2025 holiday shopping penetration (and by demographic), and 2023 & 2024 holiday shopping penetration
- Top 10 retailers shopped at for holiday shopping, 2024 & 2025
- What's driving retailer selection (holiday shopping), 2025, & ppt change on 2024
- Consumers using each channel for holiday shopping, 2024 & 2025
- Consumers using each store type for purchasing holiday shopping, 2024 & 2025
- Consumers using each device for purchasing holiday shopping, 2024 & 2025
- Fulfilment options for holiday shopping purchases made online, 2024 & 2025
- Average spend on holiday shopping, 2025 & monetary change on 2024
- Summer 2025 holiday healthcare penetration (and by demographic), and 2023 & 2024 holiday healthcare penetration
- Summer 2025 clothing & accessories penetration (and by demographic), and 2023 & 2024 clothing & accessories penetration
- Summer 2025 beach & swim penetration (and by demographic), and 2023 & 2024 beach & swim penetration
- Summer 2025 entertainment penetration (and by demographic), and 2023 & 2024 entertainment penetration
- Summer 2025 luggage & travel accessories penetration (and by demographic), and 2023 & 2024 luggage & travel accessories penetration
- Summer 2025 holiday accessories penetration (and by demographic), and 2023 & 2024 holiday accessories penetration
- Summer 2025 camping & outdoors penetration (and by demographic), and 2023 & 2024 camping & outdoors penetration
- Planned/impulse purchases (holiday shopping), 2025
- Summer 2025 general summer purchases penetration (and by demographic), and 2023 & 2024 general summer purchases penetration
- Top 10 retailers shopped at for general summer purchases, 2024 & 2025
- What's driving retailer selection (general summer purchasing), 2025, & ppt change on 2024
- Consumers using each channel for purchasing general summer items, 2024 & 2025
- Consumers using each store type for purchasing general summer items, 2024 & 2025
- Consumers using each device for purchasing general summer items, 2024 & 2025
- Fulfilment options for general summer purchases made online, 2024 & 2025
- Average spend on general summer products, 2025 & monetary value change on 2024
- Summer 2025 summer clothing penetration (and by demographic), and 2023 & 2024 summer clothing penetration
- Summer 2025 outdoor & gardening products penetration (and by demographic), and 2023 & 2024 outdoor & gardening products penetration
- Summer 2025 items for events at home penetration (and by demographic), and 2023 & 2024 items for events at home penetration
- Summer 2025 picnic penetration (and by demographic), and 2023 & 2024 picnic penetration
- Planned/impulse purchases (general summer purchasing), 2025
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