Retail Occasions Series: UK Summer 2025
Description
Retail Occasions Series: UK Summer 2025
Summary
The UK Summer 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of summer. The report analyses the market, the major players, the main trends and consumer attitudes.
The proportion of consumers shopping for summer decreased from the previous year after a significant uptick in 2024. A decrease in leisure spending drove this decline, as more consumers opted for free leisure activities such as visiting family and friends or relaxing in their gardens this year. Retail penetration fell due to ongoing cost pressures. In fact, over half of consumers cited the rising cost of living as a reason for reducing their spending this year.
Scope
Summary
The UK Summer 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of summer. The report analyses the market, the major players, the main trends and consumer attitudes.
The proportion of consumers shopping for summer decreased from the previous year after a significant uptick in 2024. A decrease in leisure spending drove this decline, as more consumers opted for free leisure activities such as visiting family and friends or relaxing in their gardens this year. Retail penetration fell due to ongoing cost pressures. In fact, over half of consumers cited the rising cost of living as a reason for reducing their spending this year.
Scope
- The proportion of consumers shopping for summer decreased from the previous year following a significant uptick in 2024.
- Almost a third of summer shoppers spent more on food & grocery as inflation drove spend.
- More summer shoppers purchased from value and discount retailers for summer holiday items in 2025.
- Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as range, price and quality in order to maximise sales potential.
- Use our average spend data to understand how much consumers are spending in each summer category.
Table of Contents
95 Pages
- Summary of Summer 2025
- The key findings
- Trend insight - stores
- Trend insight - online
- Buying dynamics
- Financial wellbeing
- Summer spending
- Financial spending
- Buying dynamics
- Spend on categories
- Spend more on categories
- Spend less on categories
- Summer activities
- Buying dynamics
- Summer statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Buying dynamics
- Bank holiday activities
- Buying dynamics
- Retailer drivers by category
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- Technical details: Consumer survey work
- Technical details: Definitions
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