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Retail Occasions Series: UK Summer 2025

Publisher GlobalData
Published Sep 23, 2025
Length 95 Pages
SKU # GBDT20476941

Description

Retail Occasions Series: UK Summer 2025

Summary

The UK Summer 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of summer. The report analyses the market, the major players, the main trends and consumer attitudes.

The proportion of consumers shopping for summer decreased from the previous year after a significant uptick in 2024. A decrease in leisure spending drove this decline, as more consumers opted for free leisure activities such as visiting family and friends or relaxing in their gardens this year. Retail penetration fell due to ongoing cost pressures. In fact, over half of consumers cited the rising cost of living as a reason for reducing their spending this year.

Scope
  • The proportion of consumers shopping for summer decreased from the previous year following a significant uptick in 2024.
  • Almost a third of summer shoppers spent more on food & grocery as inflation drove spend.
  • More summer shoppers purchased from value and discount retailers for summer holiday items in 2025.
Reasons to Buy
  • Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as range, price and quality in order to maximise sales potential.
  • Use our average spend data to understand how much consumers are spending in each summer category.

Table of Contents

95 Pages
KEY FINDINGS
Summary of Summer 2025
The key findings
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Buying dynamics
Financial wellbeing
Summer spending
Financial spending
Buying dynamics
Spend on categories
Spend more on categories
Spend less on categories
Summer activities
Buying dynamics
Summer statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Buying dynamics
Bank holiday activities
Buying dynamics
Retailer drivers by category
FOOD & DRINK
Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
BUYING FOR HOLIDAYS
Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
GENERAL SUMMER PURCHASING
Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
METHODOLOGY
List of Tables
Retailer ratings across key measures - grocers, 2025
Retailer ratings across key measures - non-food retailers, 2025
Bank holiday products purchased - food items, 2024 & 2025
Bank holiday products purchased - drink items, 2024 & 2025
Retailers shopped at for food & drink, 2024 and 2025
Retailers most shopped at for food & drink, 2024 & 2025
Retailers consumers switched to for food & drink, 2024 & 2025
Products purchased - non-alcoholic drinks, 2024 & 2025
Products purchased - BBQ food, 2024 & 2025
Products purchased - desserts, 2024 & 2025
Products purchased - alcohol, 2024 & 2025
Products bought on impulse, including summer food, summer drinks and overall figure, 2024 & 2025
Retailers shopped at for summer holiday shopping, 2024 & 2025
Products purchased - holiday healthcare, 2024 & 2025
Retailers used - holiday healthcare, 2024 & 2025
Products purchased - clothing & accessories, 2024 & 2025
Retailers used - clothing & accessories, 2024 & 2025
Products purchased - beach & swim, 2024 & 2025
Retailers used - beach & swim, 2024 & 2025
Products purchased - entertainment, 2024 & 2025
Retailers used - entertainment, 2024 & 2025
Products purchased - luggage & travel accessories, 2024 & 2025
Retailers used - luggage & travel accessories, 2024 & 2025
Products purchased - holiday accessories, 2024 & 2025
Retailers used - holiday accessories, 2024 & 2025
Products purchased - camping & outdoors, 2024 & 2025
Retailers used - camping & outdoors, 2024 & 2025
Products bought on impulse, across all buying for holidays categories, 2024 & 2025
Retailers shopped at for general summer purchasing, 2024 & 2025
Products purchased - summer clothing, 2024 & 2025
Retailers used - summer clothing, 2024 & 2025
Products purchased - outdoor & gardening products, 2024 & 2025
Retailers used - outdoor & gardening products, 2024 & 2025
Products purchased - items for events at home, 2024 & 2025
Retailers used - items for events at home, 2024 & 2025
Products purchased - picnic, 2024 & 2025
Retailers used - picnic, 2024 & 2025
Products bought on impulse, across all summer purchasing categories, 2024 & 2025
List of Figures
Summer shopper penetration, 2018-2025
Top retailers shopped at for food & drink, 2025
Top five summer activities, 2025
Summer shoppers' spending compared to last year, 2025
Summer shopper penetration, by demographic, 2023, 2024 & 2025
Summer shopper penetration, by region, 2023, 2024 & 2025
Summer retail shopper penetration, by demographic 2023, 2024 & 2025
Summer retail shopper penetration, by region 2023, 2024 & 2025
Summer leisure penetration, by demographic, 2023, 2024 & 2025
Summer leisure penetration, by region, 2023, 2024 & 2026
Financial wellbeing compared to last year, 2024 & 2025
Summer spending compared to last year, 2024 & 2025
How consumers financed summer spending, 2024 & 2025
Retail vs leisure split of summer spending, 2025
Spend on categories compared to last year, 2025
Why consumers spent more this summer compared to last, 2025
Why consumers spent less this summer compared to last, 2025
Summer activities undertaken, 2025
Holiday locations in the UK, 2024 & 2025
Holiday types in the UK, 2024 & 2025
International holiday locations, 2024 & 2025
International holiday types, 2024 & 2025
Summer statements: agreement and disagreement, 2025, and change on 2024
Which retailer did the best job at communicating and promoting deals for summer, 2025
Bank holiday shopper penetration, by demographic, 2023, 2024 & 2025
Bank holiday shopper penetration, by region, 2023, 2024 & 2025
Bank holiday activities undertaken, 2025
Bank holiday food penetration (and by demographic), 2023, 2024 & 2025
Bank holiday drinks penetration (and by demographic), 2023, 2024 & 2025
Summary of retailer drivers by category, 2025
Summer food & drink penetration (and by demographic) 2023, 2024 & 2025
Top 10 retailers shopped at for summer food & drink, 2024 & 2025
Top 10 retailers most shopped at for summer food & drink, 2024 & 2025
What's driving retailer selection (food & drink shopping) 2025, and ppt change on 2024
Consumers switching from their usual retailer (food & drink shopping), 2023, 2024 & 2025
Retailers consumers switched to, 2024 & 2025
Reasons for switching from usual retailer for food & drink purchases, 2025 and ppt change on 2024
Consumers using each channel for purchasing summer food & drink, 2024 & 2025
Consumers using each store type for purchasing summer food & drink, 2024 & 2025
Consumers using each device for purchasing summer food & drink, 2024 & 2025
Fulfilment options for summer food & drink purchases made online, 2024 & 2025
Summer food & non-alcoholic drink spend, 2025 & monetary change on 2024
Summer alcoholic drink spend, 2025 & monetary change on 2024
Summer 2025 non-alcoholic penetration (and by demographic), and 2023 & 2024 non-alcoholic penetration
Summer 2025 BBQ food penetration (and by demographic), and 2023 & 2024 BBQ food penetration
Summer 2025 desserts penetration (and by demographic), and 2023 & 2024 desserts penetration
Summer 2025 alcohol penetration (and by demographic), and 2023 & 2024 alcohol penetration
Summer 2025 snacks penetration (and by demographic), and 2023 & 2024 snacks penetration
Summer 2025 salads penetration (and by demographic), and 2023 & 2024 salads penetration
Summer 2025 cooked meats penetration (and by demographic), and 2023 & 2024 cooked meats penetration
Summer 2025 condiments & relishes penetration (and by demographic), and 2023 & 2024 condiments & relishes penetration
Summer 2025 fish & other seafood penetration (and by demographic) & 2024 fish & other seafood penetration
Summer 2025 other foods penetration (and by demographic)
Planned/impulse purchases (overall food & drink shopping), 2025
Summer 2025 holiday shopping penetration (and by demographic), and 2023 & 2024 holiday shopping penetration
Top 10 retailers shopped at for holiday shopping, 2024 & 2025
What's driving retailer selection (holiday shopping), 2025, & ppt change on 2024
Consumers using each channel for holiday shopping, 2024 & 2025
Consumers using each store type for purchasing holiday shopping, 2024 & 2025
Consumers using each device for purchasing holiday shopping, 2024 & 2025
Fulfilment options for holiday shopping purchases made online, 2024 & 2025
Average spend on holiday shopping, 2025 & monetary change on 2024
Summer 2025 holiday healthcare penetration (and by demographic), and 2023 & 2024 holiday healthcare penetration
Summer 2025 clothing & accessories penetration (and by demographic), and 2023 & 2024 clothing & accessories penetration
Summer 2025 beach & swim penetration (and by demographic), and 2023 & 2024 beach & swim penetration
Summer 2025 entertainment penetration (and by demographic), and 2023 & 2024 entertainment penetration
Summer 2025 luggage & travel accessories penetration (and by demographic), and 2023 & 2024 luggage & travel accessories penetration
Summer 2025 holiday accessories penetration (and by demographic), and 2023 & 2024 holiday accessories penetration
Summer 2025 camping & outdoors penetration (and by demographic), and 2023 & 2024 camping & outdoors penetration
Planned/impulse purchases (holiday shopping), 2025
Summer 2025 general summer purchases penetration (and by demographic), and 2023 & 2024 general summer purchases penetration
Top 10 retailers shopped at for general summer purchases, 2024 & 2025
What's driving retailer selection (general summer purchasing), 2025, & ppt change on 2024
Consumers using each channel for purchasing general summer items, 2024 & 2025
Consumers using each store type for purchasing general summer items, 2024 & 2025
Consumers using each device for purchasing general summer items, 2024 & 2025
Fulfilment options for general summer purchases made online, 2024 & 2025
Average spend on general summer products, 2025 & monetary value change on 2024
Summer 2025 summer clothing penetration (and by demographic), and 2023 & 2024 summer clothing penetration
Summer 2025 outdoor & gardening products penetration (and by demographic), and 2023 & 2024 outdoor & gardening products penetration
Summer 2025 items for events at home penetration (and by demographic), and 2023 & 2024 items for events at home penetration
Summer 2025 picnic penetration (and by demographic), and 2023 & 2024 picnic penetration
Planned/impulse purchases (general summer purchasing), 2025

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