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Retail Occasions Series: ?UK Partyware 2025

Publisher GlobalData
Published May 20, 2025
Length 26 Pages
SKU # GBDT20081169

Description

Retail Occasions Series: ​UK Partyware 2025

Summary

The GlobalData Partyware 2025 report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying partyware.

Scope
  • Over two-fifths of consumers bought partyware items in the last 12 months, up on 2024.
  • Birthdays are the key occasion for partyware purchases, followed by festive parties.
  • Tesco was the leading retailer among partyware shoppers.
  • Paper partyware was most in demand but shoppers still seek plastic options for products such as disposable cutlery.
Reasons to Buy
  • Understand which occasions consumers are purchasing partyware for, including average spend on partyware categories.
  • Discover the key selection criteria which drives consumers' partyware purchases.
  • Find out which promotions and discounts can be most appealing and used by consumers for their partyware purchases.

Table of Contents

26 Pages
Trend insight - stores & online
Buying dynamics
Occasions
Retailer selection
Retailers used
Discounts & promotions
Product materials
Spending
Buying dynamics, by category
Channel usage
Partyware statements
METHODOLOGY
Technical details: consumer survey work
List of Tables
Retailers shopped at for partyware - percentage point change on last year, 2025
Products purchased, party tableware, 2024-25 inc. ppt change
Products purchased, party napkins & table covers, 2024-25 inc. ppt change
Products purchased, party drinkware, 2024-25 inc. ppt change
Products purchased, party candles & badges, 2024-25 inc. ppt change
Products purchased, party balloons, 2024-25 inc. ppt change
Products purchased, party banners & garlands, 2024-25 inc. ppt change
Products purchased, party bags, fillers & invites, 2024-25 inc. ppt change
Products purchased, party poppers & games, 2024-25 inc. ppt change
List of Figures
Partyware retail shopper penetration (by demographic & region), 2025 & 2024 overall
Partyware retail shopper profile (by demographic & region), 2025
What occasions are consumers purchasing partyware for, 2025 & ppt change on last year
What's driving retailer selection, 2025 & ppt change on last year
Retailers shopped at for partyware, 2024-25
Which discounts & promotion methods were the most appealing, & which did you use over the last 12 months, 2025
What material was your partyware purchase made from by category, 2025
Average spend on partyware by category, 2025 & £ change on last year
Party tableware penetration, total & by demographic, 2025 & 2024 overall
Party napkins & table covers penetration, total & by demographic, 2025 & 2024 overall
Party drinkware penetration, total & by demographic, 2025 & 2024 overall
Party candles & badges penetration, total & by demographic, 2025 & 2024 overall
Party balloons penetration, total & by demographic, 2025 & 2024 overall
Party banners & garlands penetration, total & by demographic, 2025 & 2024 overall
Party bags, fillers & invites penetration, total & by demographic, 2025 & 2024 overall
Party poppers & games penetration, total & by demographic, 2025 & 2024 overall
Consumers using each channel for purchasing partyware categories, 2025
Agreement & disagreement statements about partyware, 2025 & ppt change on last year

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