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Retail Occasions Series: UK Mother's Day Intentions 2026

Publisher GlobalData
Published Feb 20, 2026
Length 25 Pages
SKU # GBDT21000918

Description

Retail Occasions Series: UK Mother's Day Intentions 2026

Summary

The GlobalData Retail Mother's Day Intentions 2026 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Mother's Day, analysing consumers' intentions for spending.

The proportion of consumers intending to spend on Mother's Day has risen in 2025, as over half of UK consumers plan to participate in the event. Male intended participation and plans to purchase for a wider range of gift recipients has driven the increase this year. Food gifts and flowers remain popular gifting choices. Yet, consumers are feeling more confident in splashing out for the occasion, presenting retailers with opportunities for upselling.

Scope
  • The proportion of UK consumers intending to buy, or who have already bought, for Mother’s Day 2026 has increased marginally on 2025.
  • Plans for service-led celebrations are diminishing; fewer people plan to go out for a meal, while takeaway ordering is only marginally higher than last year.
  • The share of consumers who have already bought clothing, health & beauty and vouchers for Mother's Day is down versus 2025.
Reasons to Buy
  • Understand which products and categories consumers intend to purchase for Mother's Day 2026.
  • Find out what consumers are planning to do to celebrate Mother's Day in 2026.
  • Discover consumer opinions on Mother's Day and how this differs by age and generation.

Table of Contents

25 Pages
Penetration, spending intentions, consumer attitudes
Methodology
Technical details: Consumer survey work
Proportion of all respondents that intend to buy an item for Mother’s Day, total (2024-2026), by demographic (

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