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Retail Occasions Series: UK Halloween 2025

Publisher GlobalData
Published Nov 21, 2025
Length 80 Pages
SKU # GBDT20659219

Description

Retail Occasions Series: UK Halloween 2025

Summary

The GlobalData Retail UK Halloween 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of Halloween. The report analyses the market, the major players, the main trends and consumer attitudes.

The proportion of UK consumers who purchased retail items for Halloween dipped marginally in 2025. While the number of shoppers buying into this event appears to be plateauing, now broadly in line with 2019 levels for the second consecutive year, those who do take part are investing more in the occasion.

Scope
  • The proportion of UK consumers who purchased items for Halloween dipped marginally in 2025.
  • The proportion of Halloween shoppers buying decorations has risen significantly for the second consecutive year.
  • Value for money was the leading driver of retailer selection this Halloween.
Reasons to Buy
  • Use our in-depth consumer insight to learn which Halloween product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our average spend data to understand how much consumers are paying in each Halloween category.

Table of Contents

80 Pages
    • Summary of Halloween 2025
    • The key findings
    • Trend insight - stores
    • Trend insight - online
    • Buying dynamics
    • Financial wellbeing
    • Halloween spending
    • Financial spending
    • Halloween activities
    • Halloween statements
    • Retailer selection
    • Retailer ratings - grocers
    • Retailer ratings - non-food retailers
    • Buying dynamics
    • Retailer drivers by category
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Buying dynamics
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Buying dynamics
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Buying dynamics
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Buying dynamics
    • Technical details: Consumer survey work

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