Retail Occasions Series: UK Easter 2025
Summary
The Easter 2025 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Easter. The report analyses the market, the major players, the main trends, and consumer attitudes.
The proportion of consumers participating in Easter (i.e., including those not actively spending on the event) rose this year. Shopper penetration, the proportion that did spend on the occasion, also increased, marking the highest level since 2019. This growth was fueled by increases in both retail and leisure penetration as nice weather and financial stability encouraged more to splurge.
Scope
- A desire to spend time with family and friends ensures more are celebrating Easter in 2025
- Gifting popularity wains as poor value for money in Easter eggs deters spending
- Easter activities bolster seasonal item spending as shoppers invest in decorations and Easter essentials
- Identify the key retailers used by consumers to purchase Easter products across various categories, and what drives consumers to shop with these retailers
- Understand the most appealing Easter categories shopped for by consumers in 2025
- Understand which channels used by consumers are the most popular when shopping for Easter products
- KEY FINDINGS
- Summary of Easter 2025
- The key findings
- A desire to spend time with family and friends ensures more are celebrating Easter in 2025
- Gifting popularity wains as poor value for money in Easter eggs deters spending
- Easter activities bolster seasonal item spending as shoppers invest in decorations and Easter essentials
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Participation dynamics
- Buying dynamics
- Financial wellbeing
- Easter spending
- Financing spending
- Easter activities
- Meal choices
- Takeaway cuisines
- Dining in choices
- Easter statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food Retailers
- FOOD & DRINK
- Buying dynamics - food & drink overall
- Retailers used
- Retailer selection
- Buying dynamics (Consumers switching main Retailer)
- Retailer used (Consumers switched to)
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics (Categories)
- Planned/impulse
- GIFTS
- Buying dynamics - gifts overall
- Retailers used
- Recipient
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics (Categories)
- Planned/impulse
- Personalisation
- SEASONAL ITEMS
- Buying dynamics - seasonal items overall
- Retailers used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Buying dynamics (Categories)
- Planned/impulse
- Personalisation
- METHODOLOGY
- Technical details: consumer survey work
- List of Tables
- Retailer ratings across key measures - grocers, 2025
- Retailer ratings across key measures - non-food retailers, 2025
- Percentage point change, retailers shopped at for food & drink, 2024-2025
- Percentage point change, retailers most shopped a
- List of Figures
- Easter participation penetration (by demographic and region), 2025
- Easter shopper penetration (by demographic and region), 2025, 2024 & 2023
- Easter shopper profile (by demographic and region), 2025
- Easter retail penetration (by demographic
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