Retail Occasions Series: UK Easter Intentions 2025
Summary
The GlobalData Retail Easter Intentions 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Easter, analysing consumers' intentions for spending.
The proportion of consumers intending to participate in Easter 2025 has experienced a slight decline versus 2024. Despite this, almost 40% of consumers plan to spend more on the occasion this year, up versus 2024. Intentions to spend is up across all categories and despite the event being three weeks later than last year, consumers are already ahead on purchases of food & drink for the occasion. As momentum builds towards the Easter weekend, retailers must prioritise showcasing luxury eggs and confectionery share bags to boost consumer engagement with the event.
Scope
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