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Retail Occasions Series: UK Black Friday 2025

Publisher GlobalData
Published Dec 19, 2025
Length 157 Pages
SKU # GBDT20775498

Description

Retail Occasions Series: UK Black Friday 2025

Summary

The UK Black Friday 2025 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday. The report analyses the major players, the main trends, and consumer attitudes.

The number of consumers who bought at least one item on discount during the Black Friday promotional period was broadly flat this year. This trend suggests that purchasing volumes are likely to be similar to those of last year. Despite signs that retail spending was low in November, nearly half of UK shoppers participating in Black Friday reported that they spent more during this discount period this year. However, with inflation at 3.5% in November, much of this increase in spending can be attributed to rising prices rather than consumers indulging in significant purchases during the promotions.

Scope
  • The timing of the Autumn budget stalled consumer willingness to splurge this Black Friday
  • Instore exclusive deals dampened online spend on Black Friday
  • High street retailers and value online marketplaces challenge Amazon’s Black Friday dominance
Reasons to Buy
  • Identify the key retailers used by consumers to purchase products across various Black Friday categories, and what drives consumers to shop with these retailers.
  • Understand the impact Black Friday & Cyber Monday have on influencing consumers purchasing decisions.
  • Understand the popular channels used by consumers when shopping during the Black Friday period.
  • Identify the products consumers purchased the most within each sector this year, and how this compares to 2024.

Table of Contents

157 Pages
    • Summary of Black Friday 2025
    • The key findings
    • Trend insight – stores
    • Trend insight – online
    • Trend insight – alternative promotions
    • Buying dynamics
    • Participation
    • Barriers to purchase
    • Financial wellbeing
    • Black Friday spending
    • Financial spending
    • Purchase timing
    • Impact on timing
    • Impact on Christmas spend
    • Purchasing recipients
    • Research
    • Online Research
    • AI Research
    • Retailer promotions
    • Consumer attitudes
    • Consumer preferences
    • Online spending
    • Black Friday & Cyber Monday statements
    • Retailer selection
    • Retailer ratings – grocers
    • Retailer ratings – non-food retailers
    • Retailer drivers by category
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Spending
    • Online spending
    • Buying dynamics
    • Amazon electricals
    • Buying dynamics
    • Amazon electricals
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Spending
    • Online spending
    • Buying dynamics
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Online spending
    • Buying dynamics
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Spending
    • Online spending
    • Buying dynamics
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Spending
    • Online spending
    • Buying dynamics
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Spending
    • Online spending
    • Buying dynamics
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Spending
    • Online spending
    • Buying dynamics
    • Technical details: Consumer survey work
    • Technical details: Definitions

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