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The Kellogg Company - Company Overview and Analysis, 2023 Update

Publisher GlobalData
Published Mar 28, 2023
Length 18 Pages
SKU # GBDT17983395

Description

The Kellogg Company - Company Overview and Analysis, 2023 Update


Summary

The Kellogg Company - Company Overview and Analysis, 2023 Update, reports key findings as of 28th March, 2023 based on market analysis and brand diversification by industry and geography.

Kellogg's has a presence in the food and consumer health industries. The company owns various well-known brands, including Pringles, Special K, and Cheez-It. The company's key markets include the US, the UK, and Canada, generating 67.4% of sales in 2022. The company is investing in themes such as ecommerce, cybersecurity, social media, artificial intelligence, and easy & affordable with various strategies and initiatives supporting them. Products under the Kellogg's brand family available in e-retailers in the US have had significant price increases over the year. Processed snacks recorded the most significant price increase, at 47%. However, overall, there is the impression that Kellogg's key product price increases have not peaked yet.

Scope
  • Kellogg's has a diversified geographical presence worldwide.
  • Kellogg's food business in Asia sees a favorable outlook.
  • Health & wellness and sustainability are focus areas for Kellogg's.
  • Processed snacks experienced the significant price increase over the year, including Pringles.
  • Kellogg's is actively investing in the Health & Wellness and Internet of Things themes.
Reasons to Buy
  • Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

18 Pages
Company snapshot-Kellogg Company
Company overview-Kellogg Company
Sales by region and industry-Kellogg Company
Industry forecast overview by industry and region
Sales performance outlook - Kellogg Company
Kellogg Company's sentiment score
News and deals-Kellogg Company's initiatives
Recruitment trends - Kellogg Company
Appendix

Pricing

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