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Industry Insights: Consumer Trade-Offs Between Sustainability and Efficacy in Household Care

Publisher GlobalData
Published Jun 09, 2025
Length 33 Pages
SKU # GBDT20265840

Description

Industry Insights: Consumer Trade-Offs Between Sustainability and Efficacy in Household Care

Summary

This report explores the key trade-offs consumers navigate when choosing between sustainability and efficacy in household care, examining the tensions that shape purchasing behavior.

As sustainability becomes a growing priority for consumers, household care brands face the challenge of balancing eco-conscious innovations with performance expectations. While many consumers express interest in greener alternatives, concerns over efficacy, cost, and convenience often hinder adoption.

Scope
  • The pursuit of efficacy is not necessarily at odds with sustainability.
  • Time poor consumers are nonetheless attentive to formulation specifics.
  • There is widespread doubt about the credibility or impact of sustainability credentials in household care.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

33 Pages
Overview
Consumer perspective
Key trade-offs and industry response
Takeaways
Appendix

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