Hot Topic Case Study: The Global Ice Cream Market in the Wake of Unilever's Demerger

Hot Topic Case Study: The Global Ice Cream Market in the Wake of Unilever's Demerger

Summary

This report examines Unilever's decision to demerger its ice cream business and analyzes the consequences for Unilever and the global ice cream industry.

Seasonal demand fluctuations and cold supply chain costs have resulted in ice cream becoming Unilever's least profitable business segment. Unilever’s demerger can be seen in the way it is prioritizing R&D investment in high margin verticals.

Scope

• Gen Z are more likely than any other generation to enjoy trendy or unusual flavors.
• Nut flavors become progressively less popular the younger a consumer is.
• Ice cream is most commonly consumed when relaxing at home, followed by when on holiday .

• Identify future potential commercial applications for ice cream in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.